Andani.Africa spotlights the success of the leading contemporary African art fair, FNB Art Joburg

We have embarked on a journey of profiling dynamic, trailblazing and sustainable corporate-creative partnerships that empower creative artists, support the creative economy and foster ecosystems growth. It is evident why the FNB Art Joburg has been selected; its impact on the elevation of African art and the development of artists and audiences has set a precedent for the continent’s creative sector.

Amongst many markers on our impact radar, FNB’s support for participating galleries by subsidising their participation costs demonstrates its commitment to sustaining the arts and its passion for making art accessible. Considering Africa’s infrastructural challenges and contemporary art being viewed as an exclusive niche market, support and access are vital. The fair’s curatorial-commercial interventional design has expanded artists’ and gallerists’ exhibition experiences, exposing them to international spaces, new audiences and global markets. From a sustainable value-chain perspective, this presents an opportunity for corporate institutions to drive innovation and enhance cultural impact in their organisations through collaborations and support of the creative sector.

Andani.Africa is a creative and cultural industries (CCIs) research, insights and strategic advisory company based in Johannesburg, South Africa, with footprints across the continent. Central to our offering is our commitment to advocating for actionable research outputs that provide accurate data about the creative economy and amplify the value of the creatives in the sector. Should your organisation be exploring ways in which you can contribute to the advancement of the CCIs or better inform your corporate-creative partnership strategy, visit us at www.andani.africa, email us acirfa.inadna@olom and follow us @andani.africa on all social media platforms.