
Subscribe & Follow
Advertise your job vacancies
BMW Vision Driving Experience tests the future
BMW, like so many other automakers, is reinterpreting its brand/products for the coming age of complete electrification and digitisation.

The BMW Vision Driving Experience is a test bed for many of the systems we will see in its upcoming Neue Klasse of vehicles. In particular, the car serves as a test bed for the drivetrain and driving dynamics management technology known as the ‘Heart of Joy’.
The BMW Vision Driving Experience will be shown at the upcoming Auto Shanghai 2025, which is unusual for a test and development vehicle.
Electrification is the (future) name of the game, whether we like it or not. And electrification means computing power. The BMW Vision Driving Experience was created with the sole intent of testing out the ‘Heart of Joy’ control systems.
Every fully electric Neue Klasse model will benefit from the Heart of Joy. Incidentally, the very first of that series will be launched later this year.
Continue reading on Double Apex...
Source: Double Apex

Double Apex is a web portal aimed at automotive enthusiasts. The site features a wide variety of motoring content that includes news, car reviews, motorsport and a range of videos encompassing various aspects of the auto enthusiast landscape
Go to: https://doubleapex.co.za/Related
Are the glory days of German carmakers gone forever? 14 Mar 2025 Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders 7 Mar 2025 #BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers 23 Jan 2025 AutoTrader’s ‘Do It Big’ campaign kicks off a bright year for South African motorists 22 Jan 2025 Sunday Times GenNext Awards crowns the coolest of the cool crowd 20 Nov 2024 South Africa becomes exclusive home to BMW's hybrid X3 production 8 Oct 2024
