Subscribe & Follow
Jobs
- Senior Media Sales Executive - OOH Johannesburg
- Senior Account Manager - TTL Agency Johannesburg
- Media Sales Specialist Johannesburg
- Accounts Payable Controller Johannesburg
- Senior Graphic/Digital Designer Cape Town
- Art Director Cape Town
- Client Services Coordinator Cape Town
- Traffic and Production Specialist Bryanston
- DTP Art Director Cape Town
- Motion Graphic Designer Johannesburg
Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot
Future-proofing brands: The time is now
To navigate the complexities of the future, brands need to lay the foundation today. Our report emphasises the importance of developing and adopting predictive capabilities and anticipatory behaviours to differentiate and grow in this new era.
A glimpse into the future
In the next decade, technology will completely envelop our experience of reality as we increasingly delegate more aspects of our day-to-day lives to AI. Concurrently, climate change will compel us to re-examine cultural norms we have long taken for granted. Consumers will respond to these tensions by leaning further into their mood states, expecting brands to use predictive capabilities to anticipate their needs and preferences.
Key macro-forces shaping the future
Our report identifies four macro-forces that brands will need to navigate throughout the next decade:
- The future of technology: Digital delegation
- The future of culture: New power paradigms
- The future of consumers: Consumer (Ec)centricity
- The future of brands: Rise of perceptive brands
- The future of culture: New power paradigms
We invite you to explore “The Era of the Insight to Foresight Pivot” and discover how your brand can thrive in the 2030s by embracing these transformative insights. Together, we can build a future where brands not only survive but flourish in an ever-evolving landscape.
- Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA29 Oct 09:38
- Beyond cookies: How conversions API and server-side GTM are shaping data collection25 Oct 10:49
- Where brands and gamers meet: The untapped potential of the gaming market24 Oct 10:25
- Cracking Google's AI search: Key strategies for SGE success17 Oct 09:16
- Dentsu SSA makes a strong impact at Loeries 2024: Leading in Creative, Media, and Performance15 Oct 12:12