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Dream Hotels, CityBlue join forces to strengthen African hospitality landscape
Dream Hotels & Resorts (Dream) and CityBlue Hotels (CityBlue) have formed a strategic partnership to enhance their market presence across Africa, symbolised by their tagline ‘Collaborating for a Brighter African Hospitality Future’. This alliance represents a significant milestone in uniting two prominent African hospitality firms towards sustainable growth.
Source: Supplied
"Collaboration is a powerful force that brings together diverse perspectives," says Nick Dickson, director of Dream Hotels & Resorts. "By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests."
Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties, whereas CityBlue is recognised as Africa's fastest-growing group with 12 properties across Nairobi, Kigali, Kampala, and Dar es Salaam.
According to Jameel Verjee, managing director of CityBlue Hotels, their East-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.
Fostering pan-African collaborations
"A rising tide lifts all boats," he adds. "By working together we’re creating greater scope for future business opportunities and strengthening pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry."
The cohesive partnership aligns with AHIF’s mission of fostering investment, collaboration, and growth in African hospitality.
