
Subscribe & Follow
Advertise your job vacancies
Jobs
- Graphic Designer Pretoria
- Freelance Media Sales Cape Town
How a leading financial software company increased its sales with BusinessTech sponsored articles
A leading financial software company regularly books long-term sponsored article packages on BusinessTech thanks to their excellent ROI.

The company publishes its sponsored articles on BusinessTech on a monthly basis, which enables it to reach the publication’s large audience of executives, business owners, and purchasing decision-makers.
It specifically targets these professionals as they choose which financial software their businesses use.
BusinessTech’s experienced journalists understand how to appeal to these decision-makers, too, and work with the financial software company to write articles that help it reach its target audience.
This includes keeping the articles concise, informative, and interesting – while addressing the specific needs of the company’s target audience.
The articles are then published on BusinessTech and promoted on Facebook, Twitter, and LinkedIn for maximum exposure.
Thanks to the combination of BusinessTech’s powerful audience and the targeted approach of the articles, the financial services company generates many leads.
This results in more companies choosing its financial software over competing solutions.
Advertise with BusinessTech sponsored articles
BusinessTech’s marketing team is ready to help your business publish sponsored articles that engage your target market and generate leads.
Our team will handle your entire article campaign for you, including writing your articles, publishing them on BusinessTech and social media, and reporting on their performance.
Broad Media is South Africa's leading independent online media
company. Broad Media owns South Africa's largest business and technology publications - BusinessTech and MyBroadband, as well as motoring website TopAuto.
- How to reach 1 million South African car buyers27 Mar 09:54
- Why BusinessTech’s new campaign is a game changer for advertisers19 Mar 10:36
- BusinessTech: News done right. Advertising done better11 Mar 06:53
- Why South Africa’s top companies advertise on MyBroadband05 Mar 10:50
- Why South Africa’s top companies advertise on BusinessTech26 Feb 10:40
Related
Why BusinessTech’s new campaign is a game changer for advertisers 19 Mar 2025 BusinessTech: News done right. Advertising done better 11 Mar 2025 Zero-click marketing: The power of walled gardens 28 Feb 2025 BusinessTech’s incredible audience of South African decision-makers 7 Jan 2025 Machine dominates at the 2024 South African Publication Forum Awards 22 Nov 2024 Advertising is here to stay: 3 ways to adapt with the changing times 15 Nov 2024
