IAB SA announces 2024 Front Row delegates

15 Aug 2024

The Interactive Advertising Bureau (IAB) South Africa’s Education Council has revealed the 15 delegates selected for its 2024 Front Row initiative.

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2024 Front Row delegates

Nominated by industry peers and leaders, the following delegates were selected for their potential to lead and innovate:

Name	Title	Organisation
Uthmaan Baboo	Junior Implementation Specialist	Incubeta
Yumna Benjamin	Account Manager	Incubeta
Anganathi Beyile	Intern	Red & Yellow
Hannah Jacobs	Paid Media Intern	Incubeta
Molly Johnson	Channel Manager: Programmatic	Hive Digital Media
Neo Mashatola	Digital Media Planner	The Mediashop
Khanya Masuku	Junior Digital Planning Executive	EssenceMediaCom
Kamohelo Moeti	Community Manager	Joe Public
Limpho Mokuku	Account Manager	Joe Public
Neo Molefe	Digital Marketing Intern	Vodacom
Mukondeleli Munyai	Junior Producer and Creative	Grey Advertising
Busisiwe Rooibaard	Community Manager	Dentsu Creative
Rito Tshabalala	Media Specialist	Nedbank
Hope Zakwe	Client Success Manager	Humanz
Ilhaam Manjoo	Junior Social Media Manager	Nedbank

Acknowledging the rigorous selection process, project lead of the Front Row initiative and member of the IAB SA Education Council, Deborah Whitlock, extends her admiration for the successful delegates: “A huge congratulations to our new delegates — we can’t wait to share the new 2024 programme with you.”

Front Row initiative

The IAB SA Education Council’s Front Row initiative aims to identify and provide a platform for the 15 young, ambitious and talented members of the digital media and marketing industry, offering a springboard to launch their careers.

Through the programme, participants will receive sponsored access to awards ceremonies, digital media and marketing educational programmes, workshops and courses, and industry-leading events.

These activities and platforms further provide knowledge-sharing, networking and mentorship from respected giants in the South African digital media and marketing landscape.

The experience aims to inspire and energise the participants for their future careers.

IAB invites young, black and gifted creatives to take up space in the Front Row

IAB South Africa 10 Mar 2020

Addressing the 2024 cohort of Front Row delegates, lead chair of the IAB SA Education Council, Su Little, says: “The future is in your hands, and we’re excited to walk this path with you. This is your moment to grow and make an impact. Hats off to the leaders who’ve nominated the talent. We need more of you!”

This year, Front Row members will receive the following sponsored opportunities and benefits:

Attendance at:

IAB South Africa Bookmark Awards — August 2024
Effie Awards — September 2024
Nedbank IMC Conference — September 2024
Pendoring Awards — November 2024
Assegai Awards — November 2024
New Gen Awards
Promax Awards

Participation and/or access to:

Building Your Personal Brand virtual workshops hosted by Su Little, Head of IAB South Africa Education Council
IAB South Africa Bookmark Awards Learner Jury Panel Learner — July 2024
Effie Dialogue — August 2024
Loeries workshops — October 2024
New Gen Trends in Marketing Conference — 2025

Complimentary:

Swag bags from Google and Red & Yellow Creative School of Business
Micro-courses of their choice with Red & Yellow Creative School of Business

“The IAB SA Front Row project is truly empowering the next generation. To the 2024 delegates, this is your moment! Absorb everything, show up with courage and embrace every part of this incredible journey,” adds Philani Mokoena, outgoing 2023 Front Row delegate lead.