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Digital New business South Africa

NN4M acquired by WPP's Wunderman Thompson

Wunderman Thompson has acquired mobile commerce partner for global brands NN4M, WPP has announced. NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels and works with commerce brands such as Selfridges & Co., Nestlé and River Island.

The acquisition is in line with WPP's accelerated growth strategy and focused M&A approach to build on existing capabilities in growth areas such as marketing technology and e-commerce. As part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy's multichannel offering.

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