Prepare to be assaulted by wall-to-wall Vodacom advertising in the next few months. The cellular operator, South Africa's biggest, is set to unveil its new colours, slogan and branding this weekend in what could be one of the biggest marketing exercises the country has seen in recent years.
There is already evidence that Vodacom is gearing up for the change. Earlier this month it took down its giant hoarding on top of the Ponte tower in Hillbrow, replacing it in the interim with a bland red and white placeholder. The new brand should light up the night sky over Johannesburg from as early as this weekend.
Then there's the giant Vodacom "globe", which used to feature prominently as part of a fountain at the entrance to the group's sprawling Midrand head office. The globe has been an integral part of the operator's logo since its launch in the mid-1990s. Last week, the globe structure was spotted being transported away from Midrand on the back of a truck.
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See also: Mybroadband.co.za: Red Vodacom branding emerges
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