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[Cannes Lions 2011] First set of shortlists out
CANNES, FRANCE: The shortlists for the Direct, Promo & Activations, PR, Outdoor, Media, Radio and Press Lions categories are now available and South Africa has made all of them. Winners will be announced either Monday night (20 June 2011), Tuesday night (21 June) or Wednesday night (22 June). [twitterfall] [updated]
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75221.jpg?1)
| Category | Total shortlisted entries | Total SA shortlisted | Percentage of SA finalists | 2010 comparison |
|---|---|---|---|---|
| Direct Lions | 204 | 6 | 2.94% | Same - 6 finalists in 2010 |
| Promo & Activations Lions | 175 | 1 | 0.57% | Decline - 2 finalists in 2010 |
| PR Lions | 105 | 1 | 0.95% | Same - 1 finalist in 2010 |
| Outdoor Lions | 426 | 7 | 1.64% | Decline - 22 finalists in 2010 |
| Media Lions | 222 | 6 | 2.70% | Increase - 3 finalists in 2010 |
| Radio Lions | 138 | 38 | 27.53% | Increase - 17 finalists in 2010 |
| Press Lions | 518 | 9 | 1.74% | Increase - 4 finalists in 2010 |
South African entries shortlisted for Cannes Lions 2011
| Shortlist | Category | Title | Advertiser/client | Product/service | Entrant company | Media agency |
|---|---|---|---|---|---|---|
| Direct | A02 Dimensional Mailing | Spark Hope Matchbook | Rock 4 Aids | Art for Aids | Joe Public Jhb | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | Sell Your Car | Volkswagen | VW Polo | Ogilvy CT | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | Test Drive | Mercedes-Benz | Mercedes-Benz CL 63 AMG | 140 BBDO | |
| Direct | A10 Direct Response Print or Standard Outdoor, including Inserts | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb | |
| Direct | C08 Publications & Media | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb | |
| Direct | C11 Charities, Public Health & Safety, Public Awareness Messages | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb | |
| Promo & Activations | B13 Charities | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb | |
| PR | A05 Travel, Tourism & Leisure | You Know What | Kulula.com | Airline | Atmosphere Communications | |
| Outdoor | A14 Cars & Automotive Services | South Africa | Daimler | Mercedes-Benz | Y&R Jhb | |
| Outdoor | A18 Entertainment & Leisure | Sniper Bus Shelter | The War Museum | Sniper Exhibit | Ireland/Davenport Jhb | |
| Outdoor | A25 Public Awareness Messages | Map | Endangered Wildlife Trust | Wildlife Charity | Grey Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Dugong | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Northern White Rhino | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Riverine Rabbit | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wattled Crane | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wild Dog | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Media | A02 Best Use of Audio | NSRI Recruitment Campaign | National Sea Rescue Institute | Non-profit organisation | Ogilvy CT | |
| Media | A07 Best Use of Special Events and Stunt/Live Advertising | Will the Real Sepp Blatter Please Stand Up | Comair | Kulula | KingJames CT* | Dare Media CT |
| Media | A08 Best Use of Branded Content | Amstel Class Act | Brandhouse | Amstel Lager | OwenKessel Communications* | Nota Bene CT |
| Media | A10 Best Localised Campaign | Ama Visitors | Nando's | Restaurant | Black River FC Jhb* | The MediaShop Jhb |
| Media | C03 Other Consumer Products (including Durable Goods) | Washing Tunnel | LG Electronics | Washing Machine | Y&R Jhb* | Mindshare Jhb |
| Media | C08 Publications & Media | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb* | |
| Radio | A01 Foods | Buzz | Cadbury | Bourneville Dark Chocolate | Ogilvy Jhb* | Sterling Sound Jhb |
| Radio | A01 Foods | Client | Kraft Foods South Africa | Clorets Eliminator | Ogilvy CT* | B&S Studios CT |
| Radio | A01 Foods | Interrupt | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A01 Foods | Repeat | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A01 Foods | Would You Rather... | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
| Radio | A05 Home Appliances, Furnishings, Electronics & Audio Visual | Blues | Bang & Olufsen | Speakers | TBWA\Hunt\Lascaris Jhb* | Noiseroom Jhb |
| Radio | A05 Home Appliances, Furnishings, Electronics & Audio Visual | Choir | Bang & Olufsen | Speakers | TBWA\Hunt\Lascaris Jhb* | Noiseroom Jhb |
| Radio | A07 Pharmacy | Alivis Shumbeiyi | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Robert Koning | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Starly Wilson | Kraft Foods South Africa | Halls Throats Lozenges | Ogilvy CT* | Milestone Studio CT/Audio Arts Jhb |
| Radio | A07 Pharmacy | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A07 Pharmacy | Gav | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A07 Pharmacy | Glenda | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A08 Clothing, Footwear & Accessories | Verwoerd vs Mandela | Everlast | Boxing Equipment | JWT Jhb* | Freq'ncy Jhb |
| Radio | A10 Cars & Automotive Services | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | A10 Cars & Automotive Services | Dyer Island Conservation Trust | Volkswagen | VW Bluemotion | Ogilvy CT* | Milestone Studio CT |
| Radio | A10 Cars & Automotive Services | Mveledzo Community Organisation | VW Bluemotion | Ogilvy CT* | Milestone Studio CT | |
| Radio | A12 Restaurants & Fast Food Outlets | Billy | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A12 Restaurants & Fast Food Outlets | Theodore | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A12 Restaurants & Fast Food Outlets | Tiffany | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Brave Women | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Cloud Time | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A13 Travel, Transport & Tourism | Magnificent Men | Comair | Kulula | KingJames CT* | Sonovision Studios Jhb |
| Radio | A15 Publications & Media | Female Voiceover | Independent Newspapers | Career Times | Lowe Bull CT* | Spaced Out Sound CT |
| Radio | A16 Banking, Investment & Insurance | 2012 | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A16 Banking, Investment & Insurance | Mall | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A16 Banking, Investment & Insurance | Star Jumps | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Radio | A21 Fundraising & Appeals | Albertina Sisulu | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Martin Luther King | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Nelson Mandela | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | A21 Fundraising & Appeals | Oliver Tambo | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | B01 Best Use of Music and/or Sound Design | Nelson Mandela | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Radio | B02 Best Scriptwriting | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Radio | B02 Best Scriptwriting | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Press | A08 Cosmetics & Beauty | Can | Yardley | Oatmeal Clear Spot | Bester Burke Slingers CT | |
| Press | A13 Cars | Busker | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A13 Cars | Paris Hilton | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A13 Cars | Rave | Volkswagen | VW Golf | Ogilvy CT | |
| Press | A18 Travel, Transport & Tourism | Reunion | Avis | Luxury Car Hire | Ireland/Davenport Jhb | |
| Press | A26 Commercial Public Services | Spam Filter | Mweb | Mweb Spam Filter | FoxP2 CT | |
| Press | A29 Public Awareness Messages | Dugong | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Press | A29 Public Awareness Messages | Riverine Rabbit | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb | |
| Press | A29 Public Awareness Messages | Wild Dog | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
Full shortlists:
- Direct: website and pdf
- Promo & Activations: website and pdf
- PR: website and pdf
- Outdoor: website and pdf
- Media: website and pdf
- Radio: website and pdf
- Press Lions: website and pdf
- Film Lions: to be announced Friday 24 June
- Titanium and Integrated Lions: to be announced Friday 24 June
- Film Craft Lions: to be announced Friday 24 June
- Creative Effectiveness Lions: to be announced Friday 24 June
- Grand Prix for Good: to be announced Saturday 25 June
Winners will be announced:
- Monday night 20 June: Direct, Promo & Activation, PR
- Tuesday night 21 June: Outdoor, Media, Radio
- Wednesday night 22 June: Press, Cyber, Design
- Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good
For more:![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75224.jpg?1)
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75223.jpg)
![[Cannes Lions 2011] First set of shortlists out](https://biz-file.com/c/1106/75222.jpg)
- Bizcommunity Special Section: Cannes Lions
- Bizcommunity Search: Showcase of SA's winning Cannes Lions work
- Bizcommunity Search: Cannes Lions
- Bizcommunity Twitter list: South Africans at Cannes Lions 2011
- Bizcommunity Twitterfall: South Africans at Cannes Lions 2011
- Bizcommunity Blog: South African judges at Cannes Lions 2011
- Bizcommunity Gallery: [Cannes Lions 2011] Winners at awards ceremonies
- Bizcommunity Gallery: [Cannes Lions 2011] Out and about at Cannes
- Official site: www.canneslions.com
- Google News Search: Cannes Lions
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Updated at 1.18pm on 20 June 2011
Updated at 11.25am on 23 June 2011
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