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      Senior Copywriter

      Remuneration:market-related 
      Location:Gauteng
      Job level:Senior
      Type:Permanent
      Reference:#AA-28
      Company:Avatar Agency

      Job description


      Role Overview 
      • Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by the target group, appreciated by the client, and applauded by the advertising industry. 
      • Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.
      • At Avatar, we strike the perfect balance between daring, out-of-the-box thinking, and flawless execution in our work. This duality is the cornerstone of our creative approach. 

      Competencies:
      • Need to be a visionary, strategic creative, analytical, and forward-thinking
      • Great communication skills both verbal and write 
      • Ability to apply concepts
      • Apply best practices in copywriting, user interface, and an understanding of interactive design including image optimization and site mapping. 
      • Ability to make evaluative judgments 
      • Ability to organize, prioritize, and schedule work assignments 
      • Ability to lead projects from concept to completion 
      • Working in a team 
      • Must be committed to continuous learning and development 

       Duties 

       

      Creative Excellence:

      • Drive the overall quality of the creative product whilst maintaining accountability to client objectives. 
      • Establishes a culture where powerful advertising combines with creativity and quality.
      • The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff. 
      • Ensure the quality of work is maintained/improved under your guidance. 
      • Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).
      • Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
      • Gains respect from the client and develops a valuable relationship with the internal teams.
      • Create integrated “solutions” as opposed to “one-off” ads. 
      • Work with strategy and media at reviews and client presentations.
      • Clarify the exact purpose/deliverables of a brief before developing work.
      • Create a culture of ‘solutions not problems’ within the creative department. 

       

      Talent Management: 
      • Manage, grow, develop and empower junior team members. 
      • Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance. 


      Requirements


      Qualifications & Experience 
      • Matric
      • Tertiary qualification in Copywriting or English 
      • Courses in Copywriting 
      • Conceptual and exceptional writing ability  
      • A portfolio that reflects creative copywriting proficiencies  
      • Flair for writing imaginative, broad, intrusive, creative, and original work 
      • Ability to deliver creative work of distinction.
      • Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process 
      • Finely honed copywriting skills and the latest techniques  
      • Is articulate.   
      • Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing ?Flash etc 
      • 7+ years’ experience in the creative industry. 
      • Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards. 


      Posted on 02 Apr 11:37, Closing date 1 May

      See also: Copywriter
      Avatar
      Avatar Agency is a trailblazer in Africa’s creative landscape, with a legacy spanning over a decade. Our vision is to liberate African creativity for client impact, and we are at the forefront of shaping and evolving the creative industry in Africa.
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