| Media |
| Category | Award | Agency | Title |
| 3D | Gold | Geometry Global Cape Town & Ogilvy | Slave Calendar |
| 3D | Gold | Demographica in collaboration Halo | Bryte Insurance - Hospitality |
| 3D | Gold | Demographica in collaboration with Halo & Georja & Tracy | Old Mutual Corporate - Once Advanced. Now Outdated |
| 3D | Bronze | Halo Advertising | Big Ideas are Scary |
| 3D | Leader | Demographica in collaboration with Halo | Standard Bank Business Banking - Medical Campaign |
| Direct Mail: Addressed Campaigns | Bronze | African Bank Limited | Passport to the Republic of Life |
| Direct Mail: Addressed Campaigns | Bronze | African Bank | The scoop on our loans |
| Direct Mail: Addressed Campaigns | Bronze | Mortimer Harvey | Honour Your Roots |
| Direct Mail: Addressed Campaigns | Leader | Mortimer Harvey | Farewell old friend |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | Gold | Halo Advertising | MORE MUSIC YOU LOVE |
| Direct Response Mass Media: TV, Print, Out-of-home and Radio | Bronze | DUKE | DebtBusters - Numbers |
| Email Marketing | Leader | Kaffeine CRM Specialists (Pty) Ltd | Opel Meet the New Germans |
| Email Marketing | Leader | Net#work BBDO | Vagina Varsity |
| Email Marketing | Leader | 3 Way Marketing | Ride of Your Life |
| Experiential Media | Gold | Halo Advertising | MORE MUSIC YOU LOVE |
| Experiential Media | Gold | M&C Saatchi Abel | The Nedbank ReImagination Project |
| Experiential Media | Leader | Ogilvy | VW Amarok Social Test Drive |
| Experiential Media | Leader | Ogilvy | DStv Halloween Run |
| Face to Face Activations / Field Marketing | Black Spear | Halo Advertising | MORE MUSIC YOU LOVE |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Silver | Liquorice Advertising | Amarula #NameThemSaveThem |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Silver | Ogilvy | VW 011Beats |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Silver | Liquorice Advertising | Knorr DinnerOnDemand |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Silver | Ogilvy & Mindshare | KFC Soundbite |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Bronze | MMobitainment & Brainbow Conscious Creatives | Ariel Impossible made Possible |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Bronze | Ogilvy | KFC Suppertime Stories |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Bronze | Ogilvy | Vodacom Play Every Day |
| Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Leader | Carat SSA | Guinness Osagyefo Campaign |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Gold | Mindshare & Ogilvy | Launch of KFC Soundbite |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Gold | TBWA\Hunt\Lascaris\Durban | Jägermeister Back The Artist 2017 Phase 1 |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Gold | Liquorice Advertising | Knorr DinnerOnDemand |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Silver | Connect @ Joe Public | Chicken Licken Afronaut |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bronze | Ogilvy | VW 011Beats |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Bronze | Liquorice Advertising | Amarula #NameThemSaveThem |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Leader | Connect @ Joe Public | McCain Plate |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Leader | FetchThem | Italtile-Account Based Remarketing |
| Online Campaigns: banners, micro sites, remarketing and other online campaigns | Leader | Mindshare Johannesburg | KFC 9 For R99.90 |
| Search Marketing: SEO and PPC | Gold | Mindshare Johannesburg | KFC Soundbite |
| Search Marketing: SEO and PPC | Bronze | Conversation LAB | Dunlop Mobile Search has Arrived |
| Search Marketing: SEO and PPC | Bronze | Rogerwilco | HomeChoice SEO Campaign |
| Search Marketing: SEO and PPC | Bronze | Rogerwilco | CWC Search Marketing Campaign |
| Search Marketing: SEO and PPC | Leader | NMPi | Gumtree – Driving organic performance |
| Search Marketing: SEO and PPC | Leader | ClickMaven | Momentum Health buying cycle campaign |
| Social Media (Social Media Platforms) | Black Spear | Ogilvy | KFC Burritos |
| Social Media (Social Media Platforms) | Gold | Mindshare Johannesburg | Launch of KFC Soundbite |
| Social Media (Social Media Platforms) | Gold | M&C Saatchi Abel | 10X Grocery Slash |
| Social Media (Social Media Platforms) | Gold | M&C Saatchi Abel | Strongbow Tweet To Redeem |
| Social Media (Social Media Platforms) | Gold | 10th Street Media and Promise Digital | Free Your Style |
| Social Media (Social Media Platforms) | Silver | Ogilvy | VW 011Beats |
| Social Media (Social Media Platforms) | Silver | Liquorice Advertising | Knorr DinnerOnDemand |
| Social Media (Social Media Platforms) | Silver | Ogilvy | MTV FCK#HIV |
| Social Media (Social Media Platforms) | Bronze | TBWA\Hunt\Lascaris\Durban | Jäger X |
| Social Media (Social Media Platforms) | Bronze | TBWA\Hunt\Lascaris\Durban | SPAR Neighbour Day |
| Social Media (Social Media Platforms) | Bronze | Gorilla | Azishe |
| Social Media (Social Media Platforms) | Bronze | Connect @ Joe Public | SA Brew |
| Social Media (Social Media Platforms) | Leader | DUKE | Garagista - Bat Piss |
| Social Media (Social Media Platforms) | Leader | Connect @ Joe Public | Chicken Licken Afronaut |
| Social Media (Social Media Platforms) | Leader | Demo Warehouse | Demo Warehouse- Yellow Box Sale |
| Social Media (Social Media Platforms) | Leader | Firewater | #SuperSweetSurprise |
| Social Media (Social Media Platforms) | Leader | Carat SSA | Guinness Osagyefo Campaign |
| Social Media (Social Media Platforms) | Leader | Mindshare | WFD Dinner on Demand BOT |
| Websites | Gold | Liquorice Advertising | Amarula #NameThemSaveThem |
| Websites | Bronze | Ogilvy | VW Amarok Social Test Drive |
| Multi Channel/ Country Campaigns |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Gold | Levergy | Feel the Fire |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Gold | MotorHappy | South Africa's Ultimate Journey |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Silver | Mortimer Harvey | What Happens Inside Stays Inside |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Silver | Demographica | BMW - X5 PHEV |
| Integrated Direct Marketing Campaign (R500 000 budget or less) | Leader | TBWA\Hunt\Lascaris\Durban | Jägermeister Back The Artist 2017 Phase 1 |
| Integrated Direct marketing Campaigns (min across 3 channels) | Gold | Demographica in collaboration with Halo & Georja & Tracy | Old Mutual Corporate - The Diminishing Value of Money |
| Integrated Direct marketing Campaigns (min across 3 channels) | Gold | Halo Advertising | MORE MUSIC YOU LOVE |
| Integrated Direct marketing Campaigns (min across 3 channels) | Gold | Old Friends Young Talent | KIA World's Longest Test Drive |
| Integrated Direct marketing Campaigns (min across 3 channels) | Silver | M&C Saatchi Abel | Heineken UEFA Champions League Campaign 2017 |
| Integrated Direct marketing Campaigns (min across 3 channels) | Silver | Liquorice Advertising | Amarula #NameThemSaveThem |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | Mobitainment & Brainbow Conscious Creatives | Ariel Impossible made Possible |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | Troika Imagineeing Works | Dimension Data Digital Business Campaign Go To Market |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | Demographica in collaboration with Halo | Range Rover - Discover Two Worlds |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | TBWA\Hunt\Lascaris\Durban | SPAR Win-a-Car |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | Playmakers | The ReadytoWork Absa Premiership campaign |
| Integrated Direct marketing Campaigns (min across 3 channels) | Bronze | Ogilvy & Mindshare as a media partner | KFC Soundbite |
| Integrated Direct marketing Campaigns (min across 3 channels) | Leader | Ogilvy | VW Amarok Social Test Drive |
| Integrated Direct marketing Campaigns (min across 3 channels) | Leader | Ogilvy | Vodacom Play Every Day |
| Integrated Direct marketing Campaigns (min across 3 channels) | Leader | Ogilvy | DStv Halloween Run |
| Integrated Direct marketing Campaigns (min across 3 channels) | Leader | Mortimer Harvey | Split Personality |
| Relationship Marketing Awards |
| Database and Analytics Innovation | Silver | Ogilvy | VW 011Beats |
| Database and Analytics Innovation | Leader | nudge | THE POWER OF PLUGGED IN |
| CRM Programmes | Leader | Mortimer Harvey | Tears of Joy |
| Craft Awards |
| Apps | Bronze | Ogilvy | KFC Suppertime Stories |
| Apps | Leader | Ogilvy | Vodacom Play Every Day |
| Art Direction | Silver | Geometry Global Cape Town & Ogilvy | Slave Calendar |
| Art Direction | Silver | Ogilvy | KFC Suppertime Stories |
| Art Direction | Bronze | M&C Saatchi Abel | The One Hundred Awards |
| Art Direction | Leader | M&C Saatchi Abel | The Nedbank ReImagination Project |
| Art Direction | Leader | Mortimer Harvey | Farewell old friend |
| Art Direction | Leader | Mortimer Harvey | Honour Your Roots |
| Art Direction | Leader | Gorilla | Stimojis |
| Branded Content | Silver | Ogilvy | VW 011Beats |
| Branded Content | Bronze | NETPARTNERING | #DOMINATETHEGAME OMEN by HP Launch |
| Branded Content | Leader | BRAND et al | The AVBOB Poetry Project |
| Branded Content | Leader | 10th Street Media and Conversation Lab | Darling Big Thank Yous |
| Branded Content | Leader | Gorilla | We Are More |
| Branded Content | Leader | Liquorice Advertising | SA Home Loans House Rules |
| Innovative Solutions | Gold | Halo Advertising | MORE MUSIC YOU LOVE |
| Innovative Solutions | Gold | Ogilvy | KFC Suppertime Stories |
| Innovative Solutions | Silver | Ogilvy | KFC ShakinShakin |
| Innovative Solutions | Leader | Liquorice Advertising | Sasko Lunchtime Love Letter |
| Innovative Solutions | Leader | TBWA\Hunt\Lascaris\Durban | BeBop |
| Innovative Solutions | Leader | Ogilvy with Mindshare as a media partner | KFC Soundbite |
| Most Effective Use of Content | Gold | Geometry Global Cape Town & Ogilvy | Slave Calendar |
| Most Effective Use of Content | Silver | Ogilvy | #untaggable |
| Most Effective Use of Content | Silver | TBWA\Hunt\Lascaris\Durban | SPAR Neighbour Day |
| Most Effective Use of Content | Bronze | Ogilvy | VW 011Beats |
| Most Effective Use of Content | Leader | Ogilvy with Mindshare as a media partner | Launch of KFC Soundbite |
| Most Effective Use of Content | Leader | Ogilvy | KFC Burritos |
| Use of New Technologies | Gold | Halo Advertising | MORE MUSIC YOU LOVE |
| Use of New Technologies | Silver | Ogilvy | VW 011Beats |
| Use of New Technologies | Silver | Nedbank | The Nedbank ReImagination Project |
| Use of New Technologies | Leader | Liquorice Advertising | Knorr DinnerOnDemand |
| Use of New Technologies | Leader | Platinum Seed | Voice Visualiser / Glenfiddich Independent Bar |
| Use of New Technologies | Leader | Ogilvy | Vuvuliser |
| UX, Interface and Navigation Design | Leader | Liquorice Advertising | Sasko Lunchtime Love Letter |
| Special Direct Awards |
| Non Profit Direct Marketing Campaign | Gold | Geometry Global Cape Town & Ogilvy | Slave Calendar |
| Student Direct Marketing Campaign | Gold | University of Johannesburg for International Organization Migrations | Cliq |
