Get more with influencers by adopting these five easy tactics

Helping brands run their own influencer campaigns has shown me how much of a difference adopting a few clever tactics can make to the final value of collaborating with influencers. These range from giving an influencer enough time to create their content, to choosing an influencer based on their audience, not by how recognisable you find them. While there are still insights to be mined and lessons to be learned, these are a few good starting points. Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations.