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Head – Digital Performance Marketing

Remuneration:cost-to-company 
Location:Johannesburg
Job level:Senior
Type:Permanent
Company:THE SKILLS MINE (PTY) LTD


Requirements: 
  • Degree is required
  • Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous
  • Specialist certifications in the analytics of various digital platforms would be advantageous
  • A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms
  • Experience collaborating with and managing external advertising agencies
Responsibilities: 
  • Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolio
  • Build and develop customer acquisition and lead generation campaigns from planning to execution
  • Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI
  • Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys
  • Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the
  • various business units
  • Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimisation
Skills 
  • Adobe Analytics
  • Campaign Management
  • Digital Marketing
  • Google Analytics
  • Media
  • Paid Search
  • Programmatic


Posted on 06 Nov 17:01, Closing date 6 Dec