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Ad Talent Recruitment Profile
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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Digital Brand and Marketing Manager

Remuneration:market-related 
Location:Cape Town
Job level:Mid/Senior
Type:Permanent
Company:Ad Talent Africa


Who are we?

We are a leading online platform that connects people and businesses through innovative solutions. Our focus is on creating impactful brand and digital marketing strategies that drive measurable results in a fast-paced, digital-first environment.

Who are we looking for?

We’re looking for an experienced brand and digital marketing specialist who leverages research, data, and insights to achieve business objectives. If you have a proven track record in executing multimedia brand campaigns from start to finish, hands-on expertise in digital marketing, and meet the criteria below, you could be the perfect fit for this role.

What will you do?

Marketing  and brand
  • Develop and implement comprehensive brand strategies, including brand positioning, value propositions, and customer journey mapping.
  • Manage agencies for the end-to-end production of brand campaigns, including concept development, media scheduling, and brand performance reporting.
  • Create and maintain brand guidelines, ensuring alignment with customer needs and market trends.
  • Monitor and optimise social media performance while producing engaging content for product communication, UX briefs, and sales materials.
Digital marketing
  • Plan, execute, and optimise digital marketing campaigns across performance channels (Google Ads, YouTube Ads, Facebook Ads, etc.).
  • Leverage CRM systems, email marketing, and content strategies to engage audiences and drive conversions.
  • Analyse and interpret key performance metrics (e.g., ROI) to refine strategies and improve outcomes.
Data and research
  • Conduct research to uncover customer insights, market trends, and competitive intelligence.
  • Manage data analysis and reporting across brand, content, and website/app performance metrics.
  • Present actionable insights to inform strategic decisions and meet business goals.
Management and leadership
  • Provide clear direction, delegate tasks, and inspire teams to achieve marketing objectives.
  • Offer constructive feedback and coaching to drive personal and professional growth.
  • Collaborate with internal teams and external partners to deliver results.
What will you need?
  • Experience: Minimum five-plus years in marketing management or a similar role.
  • Digital Expertise: Advanced skills in performance marketing, social media marketing, and data analysis.
  • Proficiency: Expertise in tools like Google Ads, Google Analytics (GA4), CRM systems, and marketing platforms.
  • Analytical Skills: Strong ability to track, measure, and optimize campaigns for maximum impact.
  • Communication: Excellent verbal and written English communication skills.
  • Leadership: Proven ability to manage teams and meet deadlines in a dynamic, online-focused environment.
Requirements:
  • Analytics
  • Data
  • Google
  • Management
  • Performance marketing
  • Research



 

Posted on 08 Jan 10:20, Closing date 7 Feb

See also: Manager, Account Manager, Campaign Manager, Marketing, Marketing Manager, Sales Manager, Business Development Manager, Event Manager, Marketing Intern, Marketing Officer
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