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Ad Talent Recruitment Profile
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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Senior Trade Marketing Manager

Remuneration:market-related 
Location:Johannesburg
Job level:Senior
Type:Permanent
Company:Ad Talent Africa

Who we are

A leading FMCG business in Africa.

Who we are looking for

A trade marketing manager to work from Zambia who has previously worked within the African market.

What you will do

  • Plan and execute direct marketing approaches – including targeting, customisation of brand messaging and measurability, customer profiling, and segmentation.
  • Collaborate with key stakeholders – internal (management, brands/category, production, and accounts/finance) and external (channel partners, activation agencies, and regulatory authorities).
  • Oversee strategic programmes – manage activities and events for brand(s).
  • Ensure brand meets expectations – monitor marketing trends and feedback from partners and stakeholders.
Key expectations
  • Manage trade spend – allocate the advertising and promotional (A&P) budget across all channels/customers.
  • Optimise channel strategies – segment the customer base and work closely with P&Ls to maximise return on investment (ROI).
  • Market potential analysis – measure market potential by channel and identify target segments.
  • Commercialise brand plans – work closely with marketing/category management on pack formats, pricing, and promotions.
  • Develop and execute trade promotions – manage pricing, sales estimates, operational alignment, and point-of-sale (POS) development.
  • Category management – collaborate with brand managers to develop key account solutions and in-store merchandising programmes.
  • Monitor brand registrations – track brand and SKU registrations.
  • Trade promotion development – standardise trade promotions across top-end and retail markets.
  • Marketing investment evaluation – define evaluation metrics and improve promotion success rates.
  • Competitor tracking – monitor competitor activities and brand performance.
  • Promotional programmes – develop trade promotions to attract wholesalers, distributors, and retailers.
  • Product category planning – identify range and merchandise proposals.
  • Local market promotions – recommend and develop sales-driven market promotions.
  • Feedback on product launches – provide insights to management on new product launches and relaunches.
  • Maximise distribution on launches – design and execute impactful product launches.
  • Stakeholder communication – build relationships with the group marketing and media team.
  • Best practice sharing – collect and disseminate best practices for profitable trade marketing activities.
  • Align with sales objectives – ensure trade marketing strategies support sales goals.
  • Trade communications – develop both traditional and digital trade communications.
  • POS allocation and visibility – standardise POS materials across all channels.
What you must have
  • Degree qualification (preferably in trade marketing and marketing communications).
  • Minimum ten years of marketing experience in the FMCG sector (Africa experience preferable).
  • Strong understanding of marketing tools and techniques to enhance brand visibility and equity.
  • Knowledge of social media and the impact of technology on communications and collaboration.
Skills and experience
  • Strategic and creative thinker with experience in diverse media strategies (digital and traditional).
  • Strong management and leadership skills with a track record of leading high-performing teams.
  • Ability to manage complex relationships across different programmes and external stakeholders.
  • Experience in managing websites and digital platforms.
  • Ability to measure the impact of communication campaigns.
  • Excellent project management skills.
  • Strong verbal and written communication skills, with an ability to communicate across diverse cultures.
  • Experience representing organisations at external events.
Competencies
  • Strong, versatile communication skills.
  • Excellent organisational, planning, and coordination skills.
  • Ability to multitask and reprioritise as needed.
  • Self-motivated and detail-oriented with a sense of urgency.
  • Strong interpersonal skills and ability to build collaborative relationships.
  • Excellent verbal presentation, group dynamics, and facilitation skills.
  • Proactive approach to problem-solving.






 







 

Posted on 17 Mar 08:32, Closing date 14 Apr