CRM Specialist

Remuneration:	cost-to-company
Location:	Sandton
Job level:	Mid/Senior
Type:	Permanent
Company:	Ad Talent Africa

Job description

Who are we: A global fintech company.

Who are we looking for:

A CRM Specialist who will lead the welcome and lifecycle campaigns across Singapore, UAE, Australia and Japan. Your focus will be centred around boosting customer acquisition, retention and lifetime value, while reducing churn and identifying cross-sell/up-sell opportunities.

You’re curious about things like the client experience, the rapid developments in tech and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.

What will you do:

Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention. Develop MarTech roadmaps, ensuring seamless multi-channel CRM execution across divisional markets
Map out and enhance customer journeys, identifying key touchpoints and areas for improvement
Implement personalised, data-driven lifecycle campaigns
Manage subscription services, focusing on acquisition, retention and churn reduction in collaboration with marketing managers and CRM Tech
Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards
Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences
Gather and analyse customer feedback, making actionable recommendations to improve satisfaction
Track key metrics and continually optimise CRM communications
Triage and cross-collaboration and management of divisional tasks and deliverables

What must you have:

A minimum of five years of communications experience with a core focus on operational delivery using data and marketing automation tools
Experience in CRM strategy, particularly in financial services or FinTech
Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation
Strong leadership and collaboration skills
Ability to translate customer insights into actionable CRM Improvements
Proficiency in MarTech roadmaps and multi-channel execution
An understanding of key CRM engagement metrics and how to measure, test and optimise journeys and emails/SMS/push
A strong, creative thinker who is innately inquisitive, with the ability to make the complex simple
Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders
Self-motivated and organised– the ability to manage your own time and task list effectively

Requirements

Campaign management
Campaign tracking
Client acquisition
Customer retention
Data
HTML
Insights
Product launching
Salesforce
Strategy

Posted on 18 Sep 09:13, Closing date 17 Oct