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In brief Advertising South Africa

Rock my Soul ad from Chicken Licken defeats King Fu master

Net#work BBDO teamed up with Pete Pohorsky of Plank Films to create a television commercial for Chicken Licken's soul-satisfying Rock My Soul Meal. The new ad is shot in Thailand and parodies the theatrical and ever-popular Kung Fu genre. Net#work Creative team Safaraaz Sindhi and Heidi Kasselman say that it is the simplicity of the piece, combined with the tongue-in-cheek action that makes the ad appealing.

To view the ad, click here.

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