South Africa coffee product to expand internationally

Ella, a unique South African coffee product, has recently signed a distribution arrangement to enter the Middle East market.

The award-winning instant coffee drink can be enjoyed as a coffee shot, a cappuccino with hot water or a frappe with ice.

Ella coffee is an invention of South African entrepreneur Neil Hellmann that has grown rapidly in popularity, particularly among health-conscious consumers attracted to its all-natural ingredients and low-sugar profile.