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Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age
Senamile Zungu and Zine Magadlela
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Movember message reaches millions
The Movember moustache growing message, boosting men's awareness around health, specifically prostate cancer and other cancers that affect men, created 736 511 online conversations reaching an estimated 818 400 000 people. Carling Black Label, supporters of the campaign, and BrandsEye compiled the infographic, illustrating how far the message travelled across the globe.
