Our Purpose

To nourish the nation with premium chicken products and supply high-quality animal feed, while operating sustainably and supporting our communities.

Our Vision

To be the leader in the Chicken and Animal Feed industry, renowned for customer and consumer centricity, innovation, and heritage brands.

Our Mission

To establish our Chicken and Animal Feed business by continuously reviewing and adapting to market dynamics, ensuring we deliver exceptional value through innovative products and strong brand heritage. We aim to achieve this by understanding and responding to category, brand, customer, and processing fundamentals with a future-oriented approach.

Our History

In 1960, Stanley Methven founded RAINBOW on his father’s farm. According to legend, while walking on the farm, he saw a rainbow at a waterfall and knew exactly what to call his small business. But he wasn’t picturing a pot of gold; he was picturing pots of hot Isishebo feeding families!

Stanley started selling RAINBOW’s chicken from a stall in central Durban, and demand quickly grew, leading to the establishment of the first processing plant in Hammarsdale in 1963.

RAINBOW’s goal has always been to feed families, care for communities, and nourish the nation. We are still keeping Stanley’s promise today, more than 60 years later as one of South Africa’s largest poultry producers.

Our Values

We bring our mission to life by weaving the following 5 values into everything we do at RAINBOW.