Latest news NIQ introduces NIQ Retail Spend Barometer to South Africa to shed light on consumer spending trends.
For Q2 2024, consumers notched up R181bn in FMCG spending, growing at 4.8% vs the previous year.
The Tech and Durable (T&D) market was valued at R31bn experiencing consistent performance in Q2 2024 compared with Q2 2023. 18 Sep 2024 Read more NIQ South Africa, is participating in Marketing Café at the Old Biscuit Mill, Cape Town from 17 to 19 September as a gold sponsor. Zak Haeri, MD for NIQ South Africa will be part of a panel discussing ‘cultivating creativity in leadership’ at the event on 18 September. 17 Sep 2024 Read more Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an omnichannel strategy to reach consumers wherever they are. Those that can consistently reach customers at the right place and time will be able to gain a competitive advantage and accelerate their growth. 12 Sep 2024 Read more NIQ South Africa has released its latest State of the Retail Nation1 analysis for the first six months of 2024. The data reveals that South African consumers spent R303 Billion on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the first half of the year. This represents 3% year-over-year growth, with the gains primarily driven by price increases. Actual sales volumes decreased across most FMCG categories. 15 Aug 2024 Read more NielsenIQ (NIQ) announced the integration of consumer panel and retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. 25 Jul 2024 Read more South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up. 24 Apr 2024 Read more The future of e-eommerce has never looked so bright, and tapping into the South African brains' trust around this topic is key. In light of this, GfK - an NIQ Company is participating as a Silver Sponsor at the three-day Converge Africa Event set to take place from 22 to 24 April 2024 in Cape Town. 25 Mar 2024 Read more As the Black Friday promotional frenzy fades into memory, it's time to dissect the outcomes for South African retailers and analyse what we can expect to see over the festive season. Zak Haeri, MD for GfK and NIQ in South Africa, looks at sales volumes over Black Friday 2023 and how evolving consumer behaviours will affect retail spend in the run-up to Christmas. 19 Dec 2023 Read more With South African consumers holding back on big purchases throughout 2023 in anticipation of sales and promotions, the Black Friday period offers technical goods retailers and manufacturers a golden opportunity to capture revenue growth following a difficult year. However, ongoing economic volatility and low consumer confidence means that brands will need to be agile and ready to pivot to address unpredictable consumer demand. 19 Oct 2023 Read more Given the diversity of the market - with varying levels of digital maturity, lifestyle and income - it's important to understand the evolving needs and key purchase drivers of diverse consumer segments as one size doesn't fit all. 19 Sep 2023 Read more Growing up in a period of radical technological and societal change has resulted in younger generations having vastly different expectations and behaviours than those that have come before. By 2030, millennials and Gen Z will likely outnumber baby boomers. These are the first generations to grow up with the internet, smartphones and social media as well as wider societal movements such as sustainability. 27 Jul 2023 Read more With the largest population in Africa, including a sizeable if pressurised middle class, Nigeria is an attractive market for consumer electronic and durables brands. Yet only a handful of companies from the rest of the world have succeeded when they've entered this complex but dynamic market. One of the major challenges organisations face as they enter Nigeria is a lack of reliable consumer insights and market data - in turn, leading to suboptimal sales, marketing and merchandising strategies. 6 Jul 2023 Read more South African brands have spoken about omnichannel customer experiences and engagements for years. Yet despite the massive growth of digital sales and marketing channels during the pandemic, true omnichannel strategies remain far and few between. Many retailers and consumer brands are still struggling to catch up with the trends that emerged during Covid-19 lockdowns and are not ready for the next wave. 19 Apr 2023 Read more In today's fast-changing business environment, organisations must be agile to keep up. They need to be able to extract meaningful signals from the noise to respond to market fluctuations quickly and to predict changes before they happen. 8 Feb 2022 Read more Before the pandemic struck in early 2020, we were already operating in fast-moving and uncertain times. But Covid-19 has exposed us to levels of market volatility that we have not seen since the Global Financial crisis more than a decade ago. Indeed, we've moved through such rapid cycles of infection, lockdown, and government stimulus that the heads of most business and marketing leaders are still spinning. 2 Feb 2022 Read more It's an understatement to say that the past two years have been challenging for brands in South Africa and the rest of the world. The pandemic has wreaked havoc, but it's by no means the only disruptor we have faced. 5 Jan 2022 Read more In this BizTakeouts interview we speak to Zak Haeri, managing director and Nicolet Pienaar, head of market insights at GfK South Africa, to find out more about the latest market changes and trends, how consumer behaviour is changing, and the importance of real-time access to the latest data and intelligent automation... 13 Dec 2021 Read more Artificial intelligence (AI) is fast becoming an essential tool for every organisations globally. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today's decision-making process. Companies across sectors in South Africa are seeking a competitive edge and greater efficiency in this time of uncertainty. In the wake of the pandemic, every organisation wants to extract the right signals from the noise to make better decisions, faster. 30 Nov 2021 Read more Innovative market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts
New platform offers guidance for strategic planning and predictions in one interactive source 10 Nov 2021 Read more AI-enabled features give better predictions at speed in highly unpredictable landscapes 7 Apr 2021 Read more
More news...Contact NIQ and GfK – an NIQ CompanyFor media enquiries, please contact:
Marlé Prinsloo - az.oc.smmocpm@elram |
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