Here’s why you should be directing more of your OOH spend towards the Mother City, says Mali Motsumi-Garrido, sales director at Tractor Outdoor. 7 Nov 2024 Read more Tractor Outdoor has appointed experienced digital media professional Kim McLeod as its new programmatic digital out of home (DOOH) sales lead. 10 Sep 2024 Read more Group head of marketing and services at Tractor Media Holdings, Ruchelle Mouton, argues that digital outdoor media is one of the best channels for B2B marketing. 6 Sep 2024 Read more Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey. Consequently, the true incremental value of individual media channels across campaigns is missed while above-the-line media types – like out-of-home (OOH) which drives top-of-the funnel KPIs – are often neglected. 26 Jul 2024 Read more Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on discovering what makes this elusive demographic tick. 11 Jul 2024 Read more If you're part of the marketing realm, whether in advertising or within media circles, you'll recognise the trends and concepts that consistently spark excitement year in, year out. 8 May 2024 Read more Leading independent outdoor media owner Tractor Outdoor has announced the appointment of two senior team members to its board: sales director, Mali Motsumi-Garrido and Ruchelle Mouton, head of group marketing and services at Tractor Media Holdings, who both joined the company early last year. 27 Feb 2024 Read more 2024 intakes now open for Tractor Outdoor’s SME Launchpad. 26 Jan 2024 Read more Tractor’s new Gauteng inventory in high-demand locations targets affluent audiences. 5 Dec 2023 Read more Out of home (OOH) media, revered for its BBE (that's Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar's latest Media Reactions report saw consumers cite OOH as one of the top ways to capture their attention. And when outdoor is combined with a little out-the-billboard creative or features an iconic installation, it's the ideal vehicle to inject next level excitement into your campaign. 19 Oct 2023 Read more Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. 4 Oct 2023 Read more "He has all the attention span of a goldfish!" 25 Aug 2023 Read more Within media circles, you often notice that the average 'water cooler' conversation grows somewhat vehement when it comes to extolling the apparent virtues or weaknesses of certain media types. It's black or white; this or that, for or against. And outdoor media is no exception, with media planners often having very persuasive views on whether advertisers should be investing in static out of home (OOH) or digital out of home (DOOH) media. 25 Jul 2023 Read more Recently, there've been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). 7 Jul 2023 Read more Out of home media - specifically digital out of home (DOOH) media - has seen thousands of screens across the country go dark when load shedding kicks in. In response, one of South Africa's leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers. 26 May 2023 Read more Since the dark days of the pandemic - and despite the dark days of Stage 6 loadshedding - the city of Cape Town and the greater Western Cape is once again alive with people. Locals and tourists bustle along busy streets; holidaymakers populate the city's restaurants and retail outlets or venture out along the Garden Route; and the city's flagship events, such as the Two Oceans Marathon, are back on the calendar. It's safe to say, the Western Cape is very much back in business. 16 May 2023 Read more In the years following the Covid-19 pandemic, the so-called 'Great Resignation' saw a rise in job-quitting across many parts of the world - and, despite its high unemployment rate, South Africa was not exempt from this wave of resignations. 21 Apr 2023 Read more Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new head of group marketing and services at Tractor Media Holdings. 6 Apr 2023 Read more One of South Africa's leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new sales director, effective 1 March 2023. 20 Mar 2023 Read more Tractor Outdoor has added new key sites to its Western Cape network of digital out of home (DOOH) inventory: four new screens flanking the N2, and a stone's throw from Cape Town International Airport - making Tractor the first independent media owner to offer this calibre of coverage on a national highway. 20 Mar 2023 Read more Tractor Media Holdings, one of South Africa's leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of digital boards - for free. 20 Jan 2023 Read more If there were a battle between the provinces, each of South Africa's nine would have something special to offer. 12 Jan 2023 Read more Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out-of-home (OOH) media owner Tractor Outdoor has since announced that it will take over the rest of the business. 31 Oct 2022 Read more Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. 26 Oct 2022 Read more Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa's leading digital outdoor media owners. These funds will be channelled towards the acceleration of Tractor's aggressive digital out of home (DOOH) growth strategy; allowing for the acquisition of key sites, new portfolios as well as investment in advanced and cutting-edge technologies - ensuring that Tractor remains at the forefront of DOOH media in South Africa. 25 Oct 2022 Read more Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the fast-food chain to produce a new flavour of chips inspired by KFC's popular Zinger Wings - a collaboration that delighted long-time fans, who were thrilled to see two of their favourite snacks join forces in an exciting love affair. 18 Oct 2022 Read more Tractor Outdoor general manager Michael Brits weighs in on how compliance will contribute to more sustainable outdoor industry. 6 Oct 2022 Read more Commercial director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. 28 Sep 2022 Read more A few years ago, I started having more conversations about how we, the out of home (OOH) media sector, could start building an industry that was more inclusive; one that women would be drawn to and want to be a part of. 26 Aug 2022 Read more Tractor's new events platform allows community members to advertise events across its nationwide network of digital billboards. 17 Aug 2022 Read more If it's true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis' slick moves, Eminem's street cred, and Beyonce's fabulous mane. 27 Jul 2022 Read more Nelson Mandela once famously said that "There can be no keener revelation of a society's soul than the way in which it treats its children." Cut to 2022: at least one child is reported as missing every five hours in South Africa, with child kidnapping, abductions and human trafficking rising each day. If Madiba was here today, he would no doubt agree that our country should be gravely concerned about the state of its soul. 7 Jun 2022 Read more In the digital out-of-home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, which sees advertisers' campaigns displayed across selected digital screens on a high-frequency basis. 26 May 2022 Read more Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. 20 May 2022 Read more Leading outdoor media owner Tractor Outdoor has joined the Grow Hope initiative, a shared-value movement that aims to support in rebuilding the economy following the devastation caused by the Covid-19 pandemic. 4 May 2022 Read more At the end of 2021, Innovocean - a joint venture between Tractor Outdoor and Reveel - was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing all of the out-of-home (OOH) and digital out-of-home (DOOH) signage applications. 31 Mar 2022 Read more Tractor Outdoor, one of South Africa's leading independent out of home (OOH) media owners, has joined forces with intelligence platform AdMobilize to offer advertisers powerful analytics that will allow them to make more informed media placement decisions. 25 Mar 2022 Read more Location-based advertising is a buzzword that has been doing the rounds for some time, but is still a fairly new concept in the realm of out of home (OOH) media in South Africa. 14 Mar 2022 Read more The beginning of every year is typically a time where we reflect on the learnings from the previous months and decide what we want to take forward into the year ahead. As someone who is firmly entrenched in digital out of home (DOOH) media, there are several key learnings that have become increasingly clear to me over the past year, which I believe will set the scene and pave the way for the 12 months that follow. 21 Feb 2022 Read more Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, is expanding its roadside presence within one of the largest and fastest growing suburbs in Cape Town, which will take the media owner's nationwide RSD (roadside) network to 24 screens - one of the largest in the country. 15 Feb 2022 Read more This is the year that outdoor media's star is expected to rise to never-seen-before heights. As Covid-19 restrictions gradually ease across the world, and the global economy starts to turn a corner, people are ready to once again connect with each other in social spaces. For outdoor media, this means a renaissance. 31 Jan 2022 Read more A new joint venture between media owners Tractor Outdoor and Reveel is set to change the face of the V&A, while opening doors for big and small business alike. 26 Nov 2021 Read more Tractor Outdoor recently partnered with Brutal Fruit in an impactful activation that demonstrated exactly how out-of-home media can integrate seamlessly within an omni-channel strategy, to stunning effect. 29 Oct 2021 Read more Tractor Outdoor is proud to announce that Angelique Lockhart-Barker has joined their sales team in Johannesburg as a senior sales executive. 31 Aug 2021 Read more Tractor Outdoor has taken a stance against gender-based violence (GBV), through partnering with Fight Back SA, a non-profit organisation (NPO 239-623) that offers free self-defence classes and free pepper sprays to women and children living in high risk areas, with the aim of providing South African women with the skills they need to change the outcome of a violent situation or attack. 27 Aug 2021 Read more Hivestack's programmatic technology will enable advertisers to reach a highly targeted audience via Tractor's DOOH inventory network, through integrating mobile data with a programmatic buy 19 Aug 2021 Read more Tractor Outdoor's sales director Lizelle Mc Connell weighs in on what needs to be done to make the out of home media industry more inclusive to women 17 Aug 2021 Read more The global advertising industry is currently experiencing a renaissance in the out of home (OOH) media arena - or rather the digital OOH space, to be specific - and while Covid-19 may not be the sole instigator, it has certainly been the accelerator. 3 Aug 2021 Read more Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness.
This is the story of Wukina, one of the beneficiaries of Tractor's #20in21 SME initiative. 6 Jul 2021 Read more Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness.
This is the story of Khayelitsha's Finest Wines, one of the beneficiaries of Tractor's #20in21 SME initiative. 29 Jun 2021 Read more Tractor launches webinar and free e-guide on how to leverage new technologies to deliver more impactful DOOH campaigns 24 Jun 2021 Read more Outdoor media owner Tractor Outdoor's #20in21 SME Initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8 million, helping these businesses increase top-of-mind awareness. 18 Jun 2021 Read more Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, is expanding its roadside presence with an additional three roadside digital (RSD) sites, which will take the media owner's nationwide RSD network to 23 screens - one of the largest in the country. 10 Jun 2021 Read more Outdoor media owner Tractor Outdoor's #20in21 SME Initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness. 8 Jun 2021 Read more Leading independent media owner Tractor Outdoor has just concluded signage rights with Sasol Forecourts, expanding its nationwide outdoor footprint through an additional 100 digital screens. This move will take the media owner's total digital inventory count to 222 screens, meaning that its advertisers can now benefit from having access to the largest digital network in South Africa. 4 Jun 2021 Read more Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness. 2 Jun 2021 Read more This past year has disrupted just about every facet of life as we know it. But with crisis often pre-empting much-needed change, it has also brought with it silver linings in many - even if occasionally disguised - forms. 11 May 2021 Read more Tractor Outdoor, one of South Africa's leading, independent outdoor media owners, recently partnered with Sunshine Cinema to host a free drive-in movie screening in Cape Town. The event aimed to highlight the need for safe cinema spaces in under-resourced communities, thus increasing access to quality films that showcase proudly African talent. 6 May 2021 Read more Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner's extensive network of digital billboards. 19 Apr 2021 Read more Submissions are now open for Tractor Outdoor's #20in21 SME Initiative 13 Apr 2021 Read more The new priceless experience is available on the priceless.com platform
Loops joins a host of other household and international names to curate bespoke experiences
A project conceptualised and executed by Mischief Media and Tractor Outdoor 26 Mar 2021 Read more Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, recently partnered with Converse in the Cape Town extension of its global environmental project Converse City Forests. 23 Mar 2021 Read more Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, has officially joined the ranks of the Interactive Advertising Bureau (IAB) South Africa (SA), a non-profit organisation focused on growing and sustaining a vibrant and profitable digital industry. 1 Mar 2021 Read more This year, Tractor Outdoor celebrates 20 years in the media space and, for them, successful business is all about growth, collaboration, sustainability and the community. 16 Feb 2021 Read more Tractor is proud to welcome back Christie Abrahams who was recently appointed to their sales team in their Johannesburg office. 28 Jan 2021 Read more Ever wonder what it would feel like to see your face or artwork on a billboard? 26 Nov 2020 Read more Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic. 29 Oct 2020 Read more Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out
of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic.
Through the fund, Tractor aimed to provide qualifying small and medium-size enterprises with free advertising via its extensive media networks, in an effort to help them survive the country's challenging lockdown period.
This weekly video series shares the stories of Tractor Outdoor's SME Heroes, and how they managed to endure the most devastating pandemic in modern history. 22 Oct 2020 Read more Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, recently executed a fully-automated programmatic buy in a new campaign for Mini, together with location-based marketing specialists, Posterscope South Africa. 15 Oct 2020 Read more Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic.
Through the fund, Tractor aimed to provide qualifying small and medium-size enterprises with free advertising via its extensive media networks, in an effort to help them survive the country's challenging lockdown period.
This weekly video series shares the stories of Tractor Outdoor's SME Heroes, and how they managed to endure the most devastating pandemic in modern history. 12 Oct 2020 Read more "One of Tractor's 2020 goals was to consciously make sustainable decisions for the benefit of those with less opportunity in society; and beach media is a fantastic initiative providing employment, services to tourists and holiday makers, municipal revenues and great brand exposure to our clients. Beach media is an exciting and different approach that Tractor offers in addition to our usual OOH platforms," explains Michael Brits, development manager at Tractor Outdoor. 6 Oct 2020 Read more Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic.
Through the fund, Tractor aimed to provide qualifying small and medium-size enterprises with free advertising via its extensive media networks, in an effort to help them survive the country's challenging lockdown period.
This weekly video series shares the stories of Tractor Outdoor's SME Heroes, and how they managed to endure the most devastating pandemic in modern history. 30 Sep 2020 Read more Earlier this year, Tractor Outdoor - one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners - launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic.
Through the fund, Tractor aimed to provide qualifying small and medium-size enterprises with free advertising via its extensive media networks, in an effort to help them survive the country's challenging lockdown period.
This weekly video series shares the stories of Tractor Outdoor's SME Heroes, and how they managed to endure the most devastating pandemic in modern history. 22 Sep 2020 Read more Tractor along with Be A Better Human (BABH), Pad Princess and Kindness Like Confetti have come together to celebrate Women's Month but, more importantly, to share support and awareness around period poverty amongst South African girls. 7 Sep 2020 Read more Tractor is proudly one of the many media owners to partake in the #oursecondchance global campaign by New Commercial Arts. 19 Aug 2020 Read more When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board - a scary time not only for our clients, but also for everyone who works in media sales. 11 Aug 2020 Read more Tractor Outdoor, an out of home (OOH) media owner that specialises in connecting brands to consumers through its network of outdoor and digital out of home (DOOH) inventory, has announced that it will be sponsoring the OOH category at this year's Loeries - Africa and the Middle East's most prestigious accolade for the brand communication industry. 29 Jul 2020 Read more UrbanSigns, as one of the oldest and most well-established OOH businesses in Cape Town, has combined with Tractor Outdoor to form Urbantrac - which will be run and operate exclusively under the Tractor Media umbrella. 1 Jul 2020 Read more Michael Brits, business development manager, and Ben Harris, managing director at Tractor Outdoor, weigh in on national expansion of the digital network and more. 5 Jun 2020 Read more Following the success of digital advertising in South Africa, these three media owners have joined forces to launch the ultimate 3x6 roadside digital network available throughout Gauteng; called The United Network it is currently one of the largest regional network packages available. 2 Jun 2020 Read more User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home. 27 May 2020 Read more Tractor has launched an advertising fund to offer support to South Africa's SME's most severely affected by the Covid-19 crisis. The fund consists of R5m in media value to assist businesses in promoting themselves during these difficult times. 20 May 2020 Read more Out-of-home (OOH) advertising was one of the many casualties of the hard lockdown, with marketers understandably finding it hard to justify their spend in a time where everyone was required to stay at home. 11 May 2020 Read more Living in the digital era, technology changes our lives on a continuous basis. As a result, we have all come to expect newer, faster and easier ways of doing things. 20 Apr 2020 Read more While the world is battling through the Covid-19 pandemic and all the uncertainties and difficulties it has brought with it, there is some sense of comfort in knowing that those who can, have come forward to help communities in any way that they are able. Coming together is the only way to get through these trying times. 17 Apr 2020 Read more Lizelle is no stranger to the OOH industry, with her in depth experience in the industry which includes servicing some of the biggest media agencies and clients across Johannesburg and Cape Town, she has been pivotal to the growth of Tractor Outdoor. 27 Mar 2020 Read more These are indeed crazy times that we find ourselves in. 19 Mar 2020 Read more With DOOH virtually on the verge of being "the" new media type, Tractor Outdoor has been working tirelessly on converting and building brand new roadside digital screens within Cape Town and Johannesburg. 16 Aug 2019 Read more Change is the name of the OOH media industry game, and with change comes opportunity and once again Lizelle McConnell has proven her value to Tractor Outdoor. 20 Jun 2019 Read more The cyclone has affected at least 1.5 million people in Zimbabwe, Malawi and Mozambique. Malawi has also declared a state of disaster following the storm. 21 May 2019 Read more Tractor Transit, a division of Tractor Outdoor focusing solely on bus advertising, has just released two transit packages to suit any brand's target market. Not only are they able to target your audience but also track your campaign with TractorTransit Tracking™ in-house technique which aims to provide advertisers and agencies with various data sets about the campaigns that they book. 2 Apr 2019 Read more Tractor is excited to announce that Lizelle McConnell, their former senior group sales executive, was promoted to head of sales Gauteng with effect from February 2019. 20 Mar 2019 Read more Tractor is proud to welcome Cara Leigh Woods who was recently appointed to their sales team in their Johannesburg office. 19 Mar 2019 Read more Tractor has just announced their newest build: a 3x6 roadside digital located in Sandton, Johannesburg which will also form part of their LOOP digital network. 15 Feb 2019 Read more Tractor Outdoor and Oasis Outdoor Media have signed a partnership agreement for the sales and marketing of the Oasis Forecourt digital network, thus making Tractor one of the biggest DOOH network in the country with over 100 digital out-of-home screens nationally. 22 Jan 2019 Read more Tractor Outdoor and UrbanSigns is pleased to announce the establishment of "urbantrac" - a collaboration between the two companies to redefine their DOOH portfolio profoundly within the Cape Town area. 12 Dec 2018 Read more While the geographic footprint of our medium has always been well defined, clear audience quantification for OOH typically has been a weakness. Ultimately, advertisers want to purchase audiences, so we have commissioned a first-for-Africa study to uncover where else our audience goes... and therefore the relevance of our network to our clients. 29 Nov 2018 Read more Tractor Outdoor have now increased their Cape Town digital network to include the largest third-party digital situated on the Atlantic Seaboard. 21 Sep 2018 Read more Tractor Outdoor has recently expanded their digital network to the Gauteng and Eastern Cape provinces. 24 Aug 2018 Read more Tractor Outdoor recently appointed Lizelle McConnell to join their sales team in their Joburg branch. 8 Aug 2018 Read more Tractor Outdoor have recently partnered with NGO Project Dignity to assist with their Subz Pads Initiative (washable sanitary pads and panties for underprivileged girls) by contributing advertising space on Tractor's digital network to promote the campaign. 23 May 2018 Read more Tractor Outdoor is pleased to announce that they have added their largest digital screen to their digital network. The site is also the first and only digital site in Cape Town that is ARA-compliant with Heineken being the first advertiser to include this into their media strategy. 9 May 2018 Read more Tractor Outdoor is pleased to announce the return of Nour Raad to their Cape Town branch. 20 Apr 2018 Read more Released by AUX Studio in January, TapOff is a free mobile app that not only provides Capetonians with real-time updates on the city's water consumption, but inspires them to make positive changes that will have a lasting impact. 28 Mar 2018 Read more Mischief Media, a division of Tractor Outdoor, recently had the opportunity to work on an innovative campaign for Netflix for the release of the movie called Bright, starring Will Smith and Joel Edgerton. 2 Mar 2018 Read more Tractor Outdoor is pleased to announce that they have added a third digital screen into the LOOP Network. 20 Feb 2018 Read more Tractor Outdoor recently appointed Wian van Jaarsveld to form part of their sales team in their Cape Town branch. 8 Feb 2018 Read more Tractor Outdoor has partnered with the Reach For A Dream Foundation to assist its Aircraft Raffle campaign by contributing billboard space to promote the initiative. 14 Nov 2017 Read more Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town's iconic cable cars. Mastercard South Africa has entered into an agreement to sponsor certain branding elements at the Cableway. 11 Sep 2017 Read more One of the exciting developments happening at Tractor Outdoor this year, is that they have decided to launch a Transit division which forms part of the Tractor Group. 7 Jun 2017 Read more "The Loop” digital network is the latest addition to Tractor Outdoor's growing portfolio of high-impact, premium locations; and the first two sites of the network have just been completed. 3 May 2017 Read more Gisela Harrison has been appointed to head up Mischief Media, South Africa's first dedicated OOH Innovation Business. Gisela was previously a Sales Executive at Tractor Outdoor, but the demand for Innovative OOH campaigns through Mischief has grown so significantly that it now requires a dedicated management team and staff contingency. 1 Mar 2017 Read more Tractor Outdoor have recently worked with KFC to launch their Mini Cricket National Beach Campaign over the summer period with branded umbrellas distributed on top beaches across South Africa. 14 Feb 2017 Read more In addition to their landmark site holding in Gauteng, Western Cape and Eastern Cape, Tractor Outdoor is pleased to announce that they have recently built 10 brand new sites in KZN… including the largest approved site in KZN, the iconic “Urban View” - at an incredible 420m² with a 360-degree view across the whole city! Development of these sites was headed up by both Ben Harris and Ray van Niekerk who handle KZN development for Tractor Outdoor. 1 Feb 2017 Read more Tractor Outdoor recently appointed Ria Terblanche as senior sales executive at their Johannesburg branch for all outdoor media formats currently under their management. 24 Jan 2017 Read more With technology and trends evolving each year, the momentum for OOH companies to tap into the digital market has been increasing tremendously. 15 Nov 2016 Read more With millions of South Africans due to take full advantage of the upcoming summer, OOH advertising is a great medium for increasing brand awareness, repositioning brands and creating a lasting positive brand image, especially during this busy season. 3 Oct 2016 Read more Tractor Outdoor's office, situated in Port Elizabeth, has been in existence since 2007 and is run by Bruce Jefferies, Eastern Cape Director. 2 Aug 2016 Read more With half of the year gone and summer coming up in a few months this means holidays, tourists, shopping and festivities. 1 Jul 2016 Read more Tractor Outdoor, one of the top national outdoor media owners, has launched its TractorTracking™ division which aims to provide advertisers and agencies alike various data sets about the campaigns that they book with Tractor. 3 May 2016 Read more Tractor Outdoor recently appointed Gisela Harrison as senior sales executive for all outdoor formats currently under their management, in addition to this account management position Gisela will also head up their recently launched innovation division - "Mischief Media". 25 Apr 2016 Read more The last year or so has seen a massive increase in the media spend being allocated towards digital and mobile advertising - and South Africa is leading the way with 57% of all internet traffic coming from mobile devices. This ranks SA higher than many other global developing countries on the mobile traffic scale. 29 Oct 2015 Read more Tractor Outdoor is pleased to announce the expansion of its current holding to include 32 sites in the Pretoria area. 3 Jul 2015 Read more Cape Town-based NGO, "Soil For Life", has been delivering training on food gardening in underprivileged communities across the city for over 12 years. They teach people how to establish organic vegetable gardens at their homes, ensuring they can provide themselves and their families with healthy nutritious vegetables and assisting them to live a more sustainable life. 1 Dec 2014 Read more One only has to take a look at the last Cannes award that took place recently to notice that this industry event is now no longer filled with advertising agency folk patting each other on the back and celebrating their own creativity (normally at their clients' expense) but more and more traditional media owners like Google and Yahoo are starting to set up camp and engage the very same clients that these agencies used to once act as intermediaries for. As margins become slimmer across the industry more and more clients are looking to stretch their marketing budgets by engaging with media owners and technology companies directly quite often at the expense of creative agencies. 7 Oct 2014 Read more "We have been partnered with Golden Arrow for almost five years and are pleased that they have extended our contract for a further term," says Simon Wall of Tractor Outdoor. 1 Oct 2014 Read more The Labia, a well-known independent art cinema in Cape Town, has come to realise that their outdated equipment has them facing their biggest challenge yet: converting to digital. 13 Aug 2014 Read more "In January this year, Andrew Stevens, our CFO (and longtime Tractor veteran) moved to JHB with a mandate to grow our presence in the highly competitive Gauteng market, and in the three months that he has been there we have seen significant growth in our portfolio," says Simon Wall, MD of Tractor Outdoor. 5 May 2014 Read more What do you get when you combine a graffiti artist, a canvas and social media? @Converse_Africa in collaboration with Tractor Outdoor have implemented South Africa's first live graffiti exhibition with creative suggestions being spurred on via the #clashwall #CT Twitter hashtags. The event, located at the famous yellow Clock Tower at the V&A Waterfront ran from the 28th February till the 3rd March 2014. 10 Mar 2014 Read more This project was just another great way of getting high impact exposure around Cape Town without blowing the budget. 4 Oct 2013 Read more Tractor Outdoor won the Media Owner of the Year Lamb Award at the 2013 MOST Awards at a packed event in Johannesburg on Tuesday, 3 September. 12 Sep 2013 Read more With today's modern technology almost anything is possible, especially when it comes to keeping the environment safe from toxic waste and pollution. Instead of getting rid of the skins Hooley created the concept to turn them into fashion branded accessories. 14 Aug 2013 Read more Samsung Electronics have recently taken ownership of the branding rights of one of the tallest buildings in the City of Cape Town . This site was previously known as the "Shell" Building when it was first built in 1976 and Samsung is only the third brand in almost 40 years to grace this iconic location. 13 Mar 2013 Read more Located on the extremely busy Marine Drive, this site measures over 350 square metres and is uniquely designed to fit its location. 1 Mar 2013 Read more Tractor Outdoor recently launched its Beach Media division by running a nationwide coastal campaign for McDonalds over the summer period with more than 600 umbrellas scattered across beaches in coastal cities and tourist destinations across South Africa. 14 Feb 2013 Read more Cape Town-based Tractor Outdoor has been awarded a Silver Obie Award for their "Emirates Vertical Garden" campaign in Kloof Street, Cape Town. This was announced at the 70th Annual Outdoor Advertising Association of America's awards ceremony on Wednesday night at the Fontainebleau Hotel in Miami. 15 May 2012 Read more Rikkis Taxis is one of the largest taxi services operating in the Greater Cape Town area with over 20 London Cabs and Materias operating 24 hours a day. 29 Mar 2012 Read more Enter 2011...
Outdoor was selling, but one medium was suffering. There were fewer and fewer branded buses on the road. After having a number of discussions with other media owners that offer bus advertising, the consensus was mutual that 2011 was not as good as 2010. In actual fact, it could be considered a catastrophe to some extent when compared to the "Gold Rush" of 2010. 26 Mar 2012 Read more Tractor Outdoor prides itself in delivering unique innovative solutions for our clients. "We have admired the work of French Vertical Garden Supremo Patrick Blanc for many years," says Simon Wall of Tractor Outdoor, "and we had been looking at ways to erect similar gardens in Cape Town. Emirates Airlines through their media agency Starcom Mediavest/Nu-Venture and their creative agency, Draffcb, embraced the innovative opportunity and immediately committed to working with us to make our vision a reality." 26 Sep 2011 Read more Tractor Outdoor has just launched probably their most affordable rotational pack ever! The "3some" pack targets ALL upwardly mobile residents living in East London, Port Elizabeth and Cape Town. 20 Jul 2011 Read more Recently voted the 'World's Best Destination' in TripAdvisor's Travellers' Choice Award and the second best beach city in the world, it's easy to see why this beautiful city overtook even New York, Rome and Paris. Besides playing host to international celebrities and movie studios (the filming of Judge Dredd was wrapped up just a few weeks ago) Cape Town has long been a firm favourite with South Africans too. 8 Jul 2011 Read more Tractor Outdoor have preselected some of their most popular sites in and around various vibrant bar and restaurant precincts in the Eastern and Western Cape and will be giving away a pair of Ray-Bans every month to the individual who books the most sites from this highly desirable portfolio. Please contact an account manager at Tractor or email moc.roodtuorotcart@ofni. 2 Mar 2011 Read more Ben Harris has recently been promoted to Business Development Director at Tractor Outdoor. 28 Feb 2011 Read more Tractor Outdoor has recently appointed Monique Steyn as a Key Account Sales Executive on their Billboard and Transit division. 18 Feb 2011 Read more |
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