At the forefront of the challenges and opportunities emerging in the digital media space, Kalyn Fagan outlines the critical need for innovative metrics that reflect the true value and impact of navigating new frontiers. 12 Nov 2024 Read more The emergence of community radio in South Africa stemmed from a desire for media emancipation in the early days of democracy in the mid-1990s. The Independent Broadcasting Authority (IBA), now known as the Independent Communications Authority of South Africa (ICASA), tirelessly spearheaded efforts to create enabling policies for new broadcasting platforms. These policies recognised and embraced the rich diversity that is embedded in the very fabric of South Africa. 25 Jul 2024 Read more Collaboration: The future of impactful media 11 Jul 2024 Read more Motherland OMNi understands that authenticity in brand messaging is crucial for brand success in the community. As a community and brand experience partner, we are dedicated to assisting businesses in distinguishing themselves and becoming genuine leaders in their communities. 27 Jun 2024 Read more Motherland OMNi, a leading community and brand experience partner, is excited to announce a strategic partnership with Matriarch, an award-winning experiential marketing agency. This collaboration unlocks a powerful synergy, combining Motherland OMNi's expertise in authentic community engagement with Matriarch's renowned ability to craft impactful, insight led brand activations. 30 Apr 2024 Read more We get it. You're a brand on a mission. You want to connect with real people, in real communities, and make a genuine difference. That's where community radio steps in and let us tell you – it's a game changer. 25 Apr 2024 Read more As February draws to a close let's celebrate a different kind of love story - the one between you and your customers. A genuine connection built on shared values, mutual respect, and understanding. Let's embrace a more powerful narrative: your customers are the heroes, and your brand is their trusted guide. 28 Feb 2024 Read more Imagine your brand not just sponsoring a local event but co-creating it. Think beyond market research and embrace cultural immersion. Instead of relying on demographics, engage in meaningful conversations and understand the aspirations, dreams, and struggles that shape community identity. We’re not just talking about groups of consumers, we are talking about trendsetters, influencers, and powerful voices waiting to be heard. Embrace their narratives and your brand will resonate on a whole new level that transcends marketing, just like Amapiano, the South African music genre born in Alexandra that resonated globally by collaborating with local artists and supporting community events. That’s the power of authentic engagement. 8 Feb 2024 Read more In today's dynamic media landscape, staying ahead of the curve is a constant challenge. But for Molly Xulu, brand experience manager at Motherland OMNi, it's an opportunity for innovation and exceeding client expectations. 22 Jan 2024 Read more Customers don’t want to interact with celebrity brands but with brands that see them. 15 Jan 2024 Read more Finance and clothing seem an unlikely pair at first glance. Yet, these seemingly disparate elements form the backbone of two of South Africa's most trusted and authentic brands: Old Mutual and Woolworths. In an age inundated with fake news, scams, and scandals, the commodities of trust and authenticity are rarer than ever. Today's consumers are more sceptical than before, seeking more than just quality products and services. They yearn for brands that resonate with their values, align with their vision, and amplify their voice.Brands such as Old Mutual and Woolworths have emerged as stalwarts of authenticity amidst a sea of scepticism. By embracing inclusivity, quality, and community empowerment, they've transcended the limitations of mere commercial entities, intricately weaving themselves into the very fabric of South African society. 15 Nov 2023 Read more |
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