In the past, lead generation often boiled down to one thing: attention. The louder the message, the bolder the claim, and the more persistent the pitch, the greater the chance of being noticed. Cold calls, blanket emails, and hard-sell ads were standard tools in the marketer’s toolbox. If you haven’t noticed by now, the game has changed. 2 May 2025 Read more Meta – the parent company of Facebook, Instagram, and WhatsApp – is once again in the spotlight, this time facing off with the US Federal Trade Commission (FTC) in a high-stakes antitrust trial. At the heart of the case is a bold accusation: that Meta’s acquisitions of Instagram in 2012 and WhatsApp in 2014 were less about innovation and more about crushing competition. 22 Apr 2025 Read more Did you know that 86% of consumers say authenticity is a key factor when deciding which brands they like and support? In a world filled with perfectly curated content and filtered realities, authenticity has become more than just a buzzword – it’s a necessity. 10 Mar 2025 Read more |
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