With mobile apps being developed at the warp speed of innovation, it's not the content they're offering that will lead trends in 2023, but rather how they respond to users' ever-increasing demands for convenience, efficiency, and privacy that will sort the leaders from the rest. This means that the proliferation of mobile commerce (m-commerce) via in-app purchases is likely to drive growth, along with enriched user experiences and greater security at a time when threat actors are just as innovative and determined to succeed as legitimate platforms and brands. 6 Mar 2023 Read more The Covid-19 pandemic forced organisations to shift their focus to digital and e-commerce environments. Those that already had a digital presence and e-commerce capabilities have had an advantage over those laggards struggling to play catch up. 5 Jan 2023 Read more Gaming is commanding a growing share of consumer attention with little indication that this trend will be abating any time soon. 29 Nov 2022 Read more Today, ShareIt Group, announced the findings of a study conducted by Carbonstop, provider of a carbon accounting and management software, as a sustainability milestone that has contributed to reducing carbon footprint on a global scale. With the use of near-field transmission technology, its flagship ShareIt app, which has almost 20 million users in South Africa, is helping users worldwide reduce carbon emissions by 20,000 tonnes per day compared to using 3G network, which is equivalent to planting more than 1 million trees. 3 Nov 2022 Read more Sharing has always been a part of our intrinsic makeup, from painting pictures of hunting exploits on cave walls millennia ago for lone explorers to find, to sharing content with the world in an instant via multiple digital platforms. We live in a world with a culture of sharing. 12 Oct 2022 Read more South Africa's app economy is seeing impressive growth, largely fuelled by the massive penetration of mobile smartphones in the country. Given that South Africa has one of the largest mobile markets globally with the majority of households and individuals having access to a mobile phone, there is huge potential for mobile marketing in South Africa, said Arunabh Madhur, regional vice president and head business EMEA at ShareIt group, a peer-to-peer file sharing, content streaming and gaming platform which is currently the fourth largest media publisher globally in volume and power rankings in non-gaming categories on the IAP Index. 25 Aug 2022 Read more Africa has become one of the fastest-growing regions in the global mobile and app market. This is also proven by a research done by GSMA Mobile Economy. It states that 615m people in sub-Saharan Africa will subscribe to mobile services by 2025 which is also equivalent to 50% of the region's population and $155bn (approximately R2.5tn) of economic value added will be generated by mobile technologies and services by 2025. 28 Jul 2022 Read more ShareIt, the peer-to-peer file sharing, content streaming and gaming platform, is hosting its first ever App Growth and Marketing Insights Summit in Johannesburg and Cape Town during the first week of August 2022. 27 Jul 2022 Read more |
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