PRESS OFFICE
LISTING
Homenewsabout usContact UsWebsite
News

Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.
Adam and Roanna at Loeries
Adam and Roanna at Loeries
click to enlarge

Big wins were for the agency's integrated Dialdirect campaign as well as its beautifully crafted Nedbank Reins commercial, part of the Nedbank Business Banking campaign. But, as Joe Public celebrates all levels of growth it is equally proud of work on smaller clients like Lover's Plus and One School at a Time, winning an award in the Effective Creativity category for One School at a Time, as a result of the measured impact the agency is making within their two partner schools in Diepsloot and Soweto.

"This year marks a shift towards doing bigger and more integrated campaigns at Joe Public, as we finally have the clients and scale to bring our big ideas to life," said Chief Creative Officer, Pepe Marais. "We are only now starting to entrench our true purpose of growing our clients as an agency. We are proud of the journey our people have walked and are honoured to have the client partnerships we do across our group. Clients that want the best creative product, clients who believe that creativity exponentially grows market returns."

Ignite Joe Public, the Group's cross-platform agency, also brought home their first Bronze bird in the Service Design category for Joko.

"This year we celebrated beautiful creative work in some of the industry's toughest categories, together with our clients Nedbank, Dialdirect and Mercedes Benz who joined us for the weekend in Durban. We remain dedicated to our creative commitment towards growth and ultimately greatness in everything we do. We are very grateful to have the clients and brands that we do, but in truth, none of this would be possible without the commitment of our incredible people," added CEO Gareth Leck.

Table and list below:

PrizeCategoryCountryBrandProductEntry AgencyTitle
Craft GoldPrint Crafts - IllustrationSouth AfricaPSILovers + CondomsJoe PublicFine Line
SilverLive Events - SponsorshipSouth AfricaNedbankCorporateJoe PublicPolo Tag
SilverNewspaperSouth AfricaPeople Opposing Women AbusePeople Opposing Women AbuseJoe PublicAlleyway
Advertising
SilverTV & Cinema Commercials - above 90sSouth AfricaDialdirectDialdirect InsuranceJoe Public UnitedThe Notebook
Campaign Craft CertificatePrint Crafts - PhotographySouth AfricaPeople Opposing Women AbusePeople Opposing Women AbuseJoe PublicSafe At Home - Alleyway, Railway, Bridge
Craft CertificateRadio Crafts - DirectionSouth AfricaDialdirectDialdirect InsuranceJoe PublicA Life- time in a Minute: Dad
Craft CertificateTV Crafts - Best Use of Licensed MusicSouth AfricaDialdirectDialdirect InsuranceJoe PublicThe Notebook
Craft CertificateTV Crafts - DirectionSouth AfricaNedbankBusiness BankingJoe PublicReins
Craft CertificateTV Crafts - CinematographySouth AfricaNedbankBusiness BankingJoe PublicReins
BronzeDirect MailSouth AfricaOne School at a TimeOne SchoolJoe PublicThe reversible
at a Timeprison jacket
BronzeRadio Station CommercialsSouth AfricaDialdirectDialdirect InsuranceJoe PublicA Life- time in a Minute: Dad
BronzeTV & Cinema Commercials - above 90sSouth AfricaNedbankBusiness BankingJoe PublicReins
BronzeEffective CreativitySouth AfricaOne School at a TimeProject EnglishJoe PublicProject English
BronzeService DesignSouth AfricaUnileverJoko Joe Public IgniteVaya Via Joko
BronzeIntegrated CampaignSouth AfricaDialdirectDialdirect InsuranceJoe PublicTime is Precious

See more: Joe Public YouTube and Website

26 Aug 2015 09:47

<<Back