“This level of certification would not have been possible without the commitment, dedication and support of all our stakeholders. This true, authentic level of transformation requires investment in staff, training, strategic resourcing, transformation of the board, contribution to social causes, as well as the upliftment of black enterprise and their conscientious development,” says Dave McCullough, Commercial Director, Joe Public United. “Having reached this level positions the agency to fulfill its purpose and meaningfully grow our clients, people and country. We are immensely proud of this milestone.”
This accreditation directly strengthens Joe Public’s clients’ BEE certification, with every R100 spent at Level One earning clients R135 in BEE recognition. But of course, and more importantly, an integrated, truly representative agency offers clients meaningful insights and richly creative work that connects with and inspires a South African audience.
“Reaching level one on the MAC Charter is a testament to how we see growth. We have not just run training internships at Joe Public, we’ve also looked at ways to upskill and develop our existing people. We recently took on 12 internships, and of those we appointed ten interns who are all doing well and progressing on a set career path. For us, the MAC Charter is not just about meeting a quota, we’ve ensured that we have the right balance of people in the right positions, creating true equity across Joe Public, and in so doing we’ve opened the opportunity to all, for real exponential growth,” adds Lebo Masilela, HR Director, Joe Public United.
This achievement is not only pertinent for Joe Public as an agency but it also speaks volumes for the transformation that needs to continue within the industry. Joe Public are firm supporters of making this happen.
Founded in 1998 and growing into Joe Public United in 2007, makes this advertising communication group one of the country's largest 100% independently owned entities. Its core purpose is to deliver on growth – growth of its clients, its people and country, as well as aiming to be an agency that inspires greatness. Joe Public United was rated as the 2014 Agency Group of the Year and also as the Agencies’ Agency of the Year for two consecutive years running. The group is an integrated offering serviced through its specialist companies: Joe Public (above-the-line), Connect Joe Public (digital), Engage Joe Public (public relations), Ignite Joe Public (cross-platform) and Shift Joe Public (brand design). The group also has African and European partners/affiliates in 14 different countries.For more information, visit www.joepublic.co.za and follow on @JoePublicUnited, Facebook and Instagram.
