We are proud to announce that that we have appointed Trend Forward, which is headed up by Dave Nemeth, known by many as one of the country’s leading trend analysts, design thinkers and strategists. A leading blue-chip international company recently identified Dave as one of the top creative influencers in the country. Nemeth has worked with some of the country’s leading design-focussed exhibitions over the years and has now signed exclusively with the Rand Show. "We are really excited about this collaboration and the new initiatives that we will be launching in 2017," said CEO and shareholder Pula Dippenaar, who is an icon in the South African exhibition landscape.
Dave Nemeth had the following to say:
We spend a lot of time analysing trends as well as consumer attitudes and have identified, that worldwide there is a migration of people towards the large more generalised exhibitions. The smaller specialised exhibitions have flooded many markets and are not able to create the great experience that large-scale shows like the Rand Show are able to do.
We have also noticed that the specialised exhibitions, no longer pull the amount of feet needed to get a good ROI for exhibitors. Our focus will be to bring the design and brand assortment of the bespoke shows all under one roof where the latest trends and products will create an unprecedented experience. With markets as tough as they are, scale is vital and the fact that exhibitors can sell directly from the exhibition should be a huge drawcard for brands, who will have immediate access to 200,000 people across the middle and upper LSMs.
The Rand Show is a heritage brand, being over 100 years old and with some great design-centred initiatives we are convinced that this will again be the most sought-after platform for brands and products across a variety of carefully selected categories. The Rand Show has international backing from one of the world-leading expo companies, ensuring that the overall infrastructure is solid.
We look forward to taking an already strong platform and taking it to the highest possible levels of aesthetic appeal and creating the ultimate experience for everybody.
I am excited to be working with such a motivated and experienced team and look forward to you taking this amazing journey with us.
We will be releasing regular updates with all the new initiatives as they are launched.
