To refresh people’s experience of the city, Strongbow turned an ordinary bus stop into a rejuvenating natural escape by covering it in beautiful plants, delectable apples and completing it with misters, bird songs and lush growing shade. The misters and bird songs had motion sensors that activated “moments of natural refreshments” which naturally reduced commuters stress as they waited for their daily transport.
The #NatureRemix campaign was supported by out-of-home posters, online ads and films which increased its effectiveness in spreading awareness, attracting a new audience and targeting its current audience.
With audio-visual capturing consumer reactions, #NatureRemix was implemented to positively affect commuters lives and to remind them about the beauty in taking a step back and enjoying moments with nature when city life becomes all-consuming.
