The below captures the crux of what we need to deliver against the brand and evolving business model objectives:
- Assist with developing the Transnet brand philosophy and positioning
- Translation of the brand to a ‘single’ experience that will be felt tangibly across all the touchpoints
- Development of an integrated communication strategy and implementation plan
- Development of media, public relations and digital strategy and implementation plan
- Development and launch of an integrated campaign targeting internal and external stakeholders
As always, truly brave and great work on any account is a result of the perfect synergy between a strong agency team and the client. Therefore, the formidable team of Tumi Rabanye, Strategic Director; Thibedi Meso, Executive Creative Director Partner and Noma Maphisa, Business Unit Director lead the account from a strategic, creative and account management perspective respectively.
“The win is a major milestone for our young agency on many levels and signals yet another progressive step in our story. It is important for a black-owned communications group making major strides in servicing the private sector to do the same for market-leading SOEs and ensure high-quality output and effective communications to take the country forward. It is not only an account to us, but a form of country duty as Transnet is the vein that drives our economy forward.”
- Karabo Songo, Group CEO
