“We are excited to introduce our latest LED in one of the high-traffic locations in the Republic of Botswana”, said Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor Rest-of-Africa. “Considering how the Sub-Saharan African media landscape is growing at a fast pace, it was ideal for us to expand digital branding opportunities for brands to infiltrate the market. This dynamic LED is in a great position to amplify a campaign and provide an enhanced visual experience for residents and travellers”.
Situated at the main intersection along the Mogoditshane Road, this high-definition LED is designed to capture the attention of 43 394 residents (World Population Review 2019) and visitors travelling to and from the capital city Gaborone. The screen also offers excellent visibility from a +50m distance ensuring brand messaging is clear and intense.
In true essence, this LED extends branding opportunities and opens up interactive possibilities for progressive brands to leverage more effectively. With considerable levels of reach, this colossal screen creates a pathway, running dynamic and engaging campaigns that connects with the right audience at the right time.
Primedia Outdoor now offers a dynamic LED network of three roadside digital sites in Gaborone’s commercial hub, including a 3m x 6m LED on Kgale Circle at Game City Shopping Centre and a 5m x 10m LED located prominently on Botswana TV Circle. The screens are in close proximity to all major convergence nodes within the city, delivering brand messages to affluent, mobile consumers travelling to and from the key nodes as well as the surrounding residential areas.
About Primedia Outdoor
Primedia Outdoor is the premier provider of out of home media solutions within Sub Saharan Africa. A Level 1 BBEEE contributor, Primedia Outdoor is currently the largest wholly South-African-owned outdoor advertising media specialist offering national outdoor exposure throughout South Africa and high reach in key markets in rest of Africa. Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.
Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and digital screens in malls. Since 2018, the Primedia Unlimited Malls business unit has been integrated into the Primedia Outdoor stable. With the integration, Primedia Outdoor’s total media offering makes major retail and brand platforms accessible to advertisers, offering media solutions that integrate shopper connections during the path to purchase journey.
