Creative director, Wunderman Thompson South Africa, Francois Botes expressed, "We had to consider how might we differentiate Nike in an increasingly crowded e-commerce space. We found opportunities within Nike's customer journeys to provide delightful digital experiences through the creation of new value-added services. These services will elevate Nike's e-commerce customer experience beyond an undifferentiated purchase transaction."
Agency managing director – Consulting, Thamsanqa Moyo added, "We are thrilled to be creating future-fit customer experiences for an iconic brand like Nike. Wunderman Thompson has the right set of capabilities for Nike to thrive within a highly competitive and fast-changing e-commerce environment."
