Michael Oelschig, the agency’s unit managing director, expressed, “What is so exciting about this partnership is the ability for Wunderman Thompson to really live its purpose of inspiring growth for ambitious brands. While Rentoza has been around for a few years, they are still a startup in many ways. Through their incredibly exciting, innovative, and of course, ambitious business model, they are primed for exponential growth over the next few years. Being a part of driving that growth with them is really why we do what we do in this business.”
Rentoza is a subscription and completer non-ownership of products, describing its offer as “democratising and dematerialising ownership of technology devices and appliances for all African consumers". The idea is that their customers use the products to achieve their outcomes, and if they no longer need the items, Rentoza simply takes the items back. It was started in 2017 with a goal to provide access to premium products enabling people to always stay on the cusp of the best technology without extending themselves outside of what they can afford. The brand targets a highly aspirational consumer in SA who often wants the best but cannot afford it.
Mishaan Ratan, CMO of Rentoza, said, “While we saw a lot of brilliant creative executions from the agencies during this pitch process, Wunderman Thompson SA stood out because we felt they had understood and then solved our core business challenge of communicating our business model better than other agencies. We are excited to build out this model with Wunderman Thompson and expose all South Africans to an evolution in access and product consumption with the goal of enabling everyone to "Live life on their own terms".
