Directed by Greg Gray of Romance Films, in collaboration with Joe Public United, the new burst of Nuggets has seen Chicken Licken return to its top trending spot on Twitter, this time with an extra tongue-in-cheek surprise. The first film stars one of South Africa’s most talked-about figures: celebrity artist, Rasta. Playing the role of a prospective police sketch artist being interviewed by a police chief, we follow the hilarious consequences that could come of not heeding the Nugget of Wisdom: Choose your sketch artist wisely.
The second film helps the nation navigate safely to the end of its Januworries with a sage new Nugget of Wisdom: no matter how tempting your cash-strapped inclination might be not to do so – Always put in petrol.
“One of the biggest rewards of collaborating with Chicken Licken is the opportunity not only to serve the growth of the brand, but in many ways, of the nation as a whole. By creating common ground that gives us all permission to laugh together – even at ourselves – we can draw people together, rather than driving them apart,” says integrated chief creative officer, Xolisa Dyeshana, Joe Public United.
As promised, SoulBites Nuggets of Wisdom will continue to roll out into February across media channels, to help South Africans laugh their way out of trouble and keep things running relatively smoothly for a – dare we say it? – great 2022.
#SoulBites
Twitter: @ChickenLickenSA
Facebook: Chicken Licken
YouTube: Chicken Licken SA
Credits:
Brand: Chicken Licken
Group Chief Creative Officer: Pepe Marais
Integrated Chief Creative Officer: Xolisa Dyeshana
Integrated Creative Director: Assaf Levy
Integrated Senior Copywriter: Michelle McKenna
Integrated Senior Art Director: Alexa Craner
Integrated Copywriter: Tlhogi Swaratlhe
Integrated Art Director: Ovayo Ntlabati
Creative Business Director: Amber Mackeurtan
Account Manager: Sinethembe Skonde
Head of TV & Radio: Di Cole
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Will Boyes
Stylist | Costume Design: Bridget Baker
Head of Research: Maghiel van Dorssen
Principal Actors: Rasta, Mpho Molepo, Sne Dladla
Editor: Ricky Boyd
Editing Company: Deliverance Post
Visual Effects: Jean du Plessis
Post-production: Chocolate Tribe
Audio & Sound Design: Stephen Webster, Ricky Boyd
Sound Studio: The WorkRoom
