After a year of getting ‘back to normal’, the campaign aims to inject some positivity and fun into South Africa whilst giving back by rewarding customers with prizes that are not only awesome, but able to make a positive difference. Customers are encouraged to start spinning into summer by taking advantage of this year’s new feature and amazing benefit – the two free spins available to every customer each day.
“We continue to fulfill our brand promise to our customers by giving them prizes that truly change their circumstances, from starting a business with one of the bakkies or motorbikes up for grabs to beating loadshedding with loads of inverters and generators waiting to be won. This year we are also cognisant of the fact that many families have not had the means to celebrate the past few summer holidays with loved ones, so we are giving away travel vouchers, fuel, cash and data to connect families this summer. We also have smaller prizes – customers also stand the chance to win TVs, devices, home appliances, groceries and more, all up for grabs during the Cell C Spin Your World campaign. Get spinning and Change Your World,” comments Hazel Chimhandamba, executive head of Marketing at Cell C.
“We are excited about this campaign. It is an extension of Cell C’s evolving business strategy and is aligned to the Change Your World positioning. The campaign is colourful, fun and perfectly captures the true energy of our people, spinning into the summer holidays. The campaign will be amplified on TV, radio, out of home and on digital platforms – maximizing reach and giving all customers a fair chance to win,” comments Andrew Wright, Integrated Business unit director at Joe Public.
Customers simply need to go to the app and start spinning. All Cell C prepaid, contract, hybrid, Home Connecta Flexi and Fibre customers can spin and win. The campaign will run until 31 January 2023.
View the TVC below or visit the Cell C website or social pages.
Campaign credits:
Group chief creative officer: Pepe Marais
Chief creative officer: Xolisa Dyeshana
Executive creative director: Francois de Villiers
Creative director: Carmen Janse van Rensburg
Integrated group head – copywriting: Kagiso Molete
Integrated group head – art direction: Thabiso Sindani
Head of TV production: Diane Cole
TV producer: Yash Raidu, Tshepiso Moerane
Director: Chloe Coetsee
Directors assistant: Koketso Matabane
Executive producer: Lorraine Smit
Producer: Mmameyi Mphahlele
Production house: Hey Darling
DOP: Michael Cleary
Editor: Warwick Allan
Post-production house: Mushroom Media
Online producer: Zintle Boki
Audio studio: Audio Millitia
Final mix engineer: Richard Staub
