The Pendoring Awards celebrate and recognise excellence in advertising and marketing created in one or more of South Africa's indigenous languages. The Pendorings encourage the creative evolution of indigenous language communication, and this year, they celebrated the affluence of creative content that speaks to South Africa. Top agencies were lauded for their astounding multilingual work within the industry.
Co-managing director of Joe Public, Mpume Ngobese, says creatives should always keep in mind that South Africa is a diverse country and a multicultural society – therefore, brands and campaigns should appeal to them.
"Kusemqoka ukuba sikhiqize umsebenzi wobuciko oqondene neNingizimu Afrika. Futhi sikholwa wukuba indlela ephuma phambili yokufeza lokhu wukwakha umsebenzi wobuciko ongaqhelile kulokho okwaziwa ngabantu ngokwezilimi zabo. Kusithokozisa kakhulu ukwaziswa komsebenzi esiwenzela amaklayenti ethu," comments Ngobese.
Translation: “It is imperative for us to produce creative work that speaks to South Africa. And we believe that the best way to achieve this is by crafting creative work that people understand in their own languages. We are delighted to see the work we do for our clients being recognised,” comments Ngobese.
Joe Public is trots op die doelwit van groei – vir sy mense, kliĆ«nte en land, deur die mag van kreatiwiteit. Die werk wat by die Pendorings toekennings ontvang het, vertoon die uiteenlopende en boeiende werk wat deur Joe Public geproduseer word.
Translation: Joe Public prides itself on its purpose of growth – for its people, clients, and country, through the power of creativity. The work awarded at the Pendorings showcased the diverse and compelling work produced by Joe Public.
In conclusion, Ngobese said: “Singathanda ukuhalalisela bonke abadle umhlanganiso futhi sibonga abantu bakithi kanye namaklayenti ethu ngokuba yingxenye yalolu hambo lokukhula.”
Translation: “We would like to congratulate all the other winners and thank our people and our clients for being part of this journey of growth.”
Prestigious Umpetha | | |
Created by | Client / Brand | Title |
Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formations |
| | |
Gold Pendoring | | |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear |
| | |
Campaign Gold | | |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiXhosa |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - Setswana |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiZulu |
| | |
Silver Pendoring | | |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear |
Joe Public United / Johannesburg + Audio Militia / Johannesburg + InJozi / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Gwijo Formations |
| | |
Campaign Silver | | |
Joe Public United / Johannesburg | POWA | Rape Portraits 1 |
Joe Public United / Johannesburg | POWA | Rape Portraits 2 |
Joe Public United / Johannesburg | POWA | Rape Portraits 3 |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
| | |
Craft Gold | | |
Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formation |
| | |
Campaign Craft Gold | | |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - Setswana |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiZulu |
Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiXhosa |
| | |
Craft Certificate | | |
Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formations |
| | |
Campaign Craft Certificate | | |
Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Inkcubeko YamaXhosa – Xhosa Culture |
Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Setso Sa Setswana – Tswana Culture |
Joe Public / JOHANNESBURG | POWA | Rape Portraits 1 |
Joe Public United / Johannesburg | POWA | Rape Portraits 2 |
Joe Public United / Johannesburg | POWA | Rape Portraits 3 |
Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Isiko LamaZulu – Zulu Culture |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Elevator Hit |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Shopping Affair |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Tyre Puncture |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
Joe Public United / Johannesburg | Chicken Licken | Mistaken Identity |
Joe Public United / Johannesburg | Chicken Licken | Found A Lost Lover |
Joe Public United / Johannesburg | Chicken Licken | Man From The Future |