“We delved into different insights that are relatable and speak to family. Every family has its own dynamics, but one common thing is that we all want to make our families (and especially our parents) proud,” comments Martin Schlumpf, integrated executive creative director at Joe Public.
In true Chicken Licken humour, the campaign embraced how difficult it can be to make one's family proud and positioned the Family Full House Meal as the easiest and best way to bring joy to the family, ensuring that they are proud of you, forever.
“The integrated campaign launched across TV, radio and OOH as well as digital and print platforms. Filmed by director Peter Pohorsky from Plank Films, we collaborated to introduce South Africa to the legendary David 'Legs of Thunder' Mgijimi, the fastest man in the world – a character that’s hard to beat on the race track as well as when it comes to being the pride of the family. Unless, of course, you get the family Full House Meal,” comments Xolisa Dyeshana, chief creative officer at Joe Public.
