“In a world where AI is capable of something new each day, it was refreshing to point its abilities into a very specific creative task during this campaign. That was to visually display the ‘60 million voices’ across South Africa and position MTN as an enabler of a rallied nation.” - Simon Key Head Of Content
The Moonsport Dream Team proudly won a Bronze award at MMA Global Smarties South Africa in the Artificial Intelligence Category of Experience Technology for this #RWC2023 collaboration - bringing to life the heartbeat of South Africa’s support, showcasing the unity of 1 Team, 60 Million Voices.