Bridget Harpur - Marketing Leadership & Innovation
The creative industry’s finest donned their most colourful best as The Loeries, the premier celebration of creativity in Africa and the Middle East hosted the first round of its awards on Thursday, 10 October, at Cape Town’s historic City Hall.
For 46 years, the Loeries has been awarding creative excellence in the advertising and brand communication industry. Thursday’s event focussed on the best in creativity in design, digital, out of home, print communication, B2B, social impact campaign and student. The night also saw the awarding of the Marketing Leadership & Innovation winner.
As the highest accolade in the industry across the Africa and Middle East region, the Loeries not only celebrates deserving work, it also promotes, supports and celebrates creativity by assisting marketers, agencies, and consumers to appreciate the value of ideas and fresh thinking.
The Loeries Creative Week is the largest gathering of its kind in the region and brings together the very best in the industry for a festival of networking, celebration, and recognition of great work.
Outgoing Loeries chairperson, Sibusiso Sitole, described The Loeries as “The most powerful showcase of creativity in the world,” while Kabelo Moshapalo who follows him into the role lauded the “Contextually charged ideas that speak directly to our people,” adding that the region is ready to go global.
Student
Student - General Design a Gold Loerie was awarded to Cape Town Creative Academy (Pty) Ltd for The Margins publication Dirty Kitchen
Student - Online Film, Short Film & Music Videos a Gold Loerie was awarded to The Open Window for Powerless – Animated Film Trailer
Student - General Design a `Gold Loerie was awarded to Stellenbosch Academy of Design and Photography for Sky Rats a Webtoons comic
Student - Online Film, Short Film & Music Videos a Gold Loerie was awarded to The Animation School (PTY) Ltd for By Two 3D Animated Graduation Film
Design
For Design Crafts a Craft Gold was awarded to Leo Burnett Dubai for the NBA’s The Great Indian Dunk campaign
For Design Crafts - Illustration a Craft Certificate was awarded to FP7 McCann Dubai for Heinz Insurance – Heinz Ketchup
For Design Crafts - Typography a Craft Gold Loeries was awarded to Leo Burnett for Protype Zael The Disappearing Font
For Design - Motion Graphic Design a Gold Loerie was awarded to Wicked Pixels for Johnnie Walker Elusive Umami – Blue Label
For Graphic Design - General Design a Gold Loerie was awarded to Leo Burnett for Protype; Zael - The Disappearing Font
Social Impact Campaign
For Social Impact Campaign a Gold Loerie was awarded to Leo Burnett Dubai for Home Centre; The Homecoming a Purpose Initiative
Print
Print Crafts - Art direction a Gold Loerie was awarded to Leo Burnett Dubai for NBA; The Great Indian Dunk Jordan
Print Crafts - Art direction a Craft Certificate was awarded to Joe Public for Amnesty International South Africa; Faeces Ink
Print Crafts – Writing a Campaign Craft certificate was awarded to Saatchi & Saatchi ME for Ugh, Words - Books
Print Crafts - Writing a Craft Certificate was awarded to Joe Public for Nedbank’s Start Smoking
Print Crafts - Photography a Craft Gold was awarded to Leo Burnett Dubai for NBA; The Great Indian Dunk – Jordan
Print - Print Advertising a Campaign Gold was awarded to Joe Public for Scan The Scar; Amnesty International South Africa – Zama Child Pregnancy
Digital
For Digital - Use of AI a Gold Loerie was awarded to One Over One for Parker Signature Sounds from Parker Pens
For Digital - Use of AI a Gold Loerie was awarded to Impact BBDO in AnNahar Newspaper for The New President
For Digital - Mobile Media a Gold Loerie was awarded to Cheil Dubai for Samsung Try Galaxy Fold Experience
Digital Crafts
Craft Gold for Use of Technology was awarded to Cheil Dubai for Samsung’s Try Galaxy Fold Experience
Craft Certificate for User Experience Design was awarded to Leo Burnett for Omantel’s Maqroo – The first Arabic font for dyslexia campaign
Craft Certificate for User Experience Design was awarded to DEFIJN (PTY) LTD for the NeuroXR Cyberful - The Future-proof Digital Therapeutics (DTx) Solution
Craft Certificate for User Experience Design was awarded to Cheil Dubai Craft for Samsung’s Try Galaxy Fold Experience
B2B Creativity
For B2B Creativity a Gold Loerie was awarded to Edelman for Move to -15 for DP World
OOH
Outdoor Media a Gold Loerie was awarded to Havas Middle East for adidas; The Female Field
Young Creative
For Young Creatives a Gold Loerie was awarded to Joey Gordon from Joe Public
Grand Prix
Brand Identity & Collateral a Grand Prix was awarded to Dash Digital Studio for Enpower Trading; Putting The Power Back In Your Hands
Print - Indoor Posters a Grand Prix was awarded to Leo Burnett Dubai for NBA; The Great Indian Dunk – NBA India
All Grand Prix’ Awards were announced on Friday, 11 October 2024.
