Ensuring coverage for the ministry, Litha Communications arranged for Jozi FM to cover the event live, which according to the radio's representative, Mmutle Barney Ramaila, went very well.
The project will see 1919 community residential and RDP units completed over the next few years. Built on the site of the current hostels, which will be demolished over time, the new units will provide a more family-oriented environment for hostel dwellers and other income groups.
Bulk infrastructure services will be completed by the end of April 2012, with occupation expected at the end of May.
At the launch, the minister said the project would provide hope and dignity as an integrated project that would bring people together. He added it was unacceptable to have the poor on one side of the railway line and those who fell into a different category, elsewhere.
"What we are seeing is a new attempt, a new vision, a new strategy to put our people together so that we negate what apartheid was doing." The project is about changing the "ugly face" of the apartheid single-sex hostels into family units.
"Our job is not to provide just houses but homes. A home is an asset... one day, people will be able to trade these things... what we are seeing here is property development."
Litha Communications exists to promote its client's brand and message through successful, well-attended, well-publicised events that not only excite delegates, meet specified communication objectives but also furthers its passions for event greening and ubuntu in Southern Africa.
It offers knowledge-sharing solutions, grounded in marketing practices, which move events beyond the mundane to speak to the hearts and minds of selected audience. It has been doing this since 1999, both locally and internationally, giving it an unparalleled expertise in events management.
It achieves this through integrated project management systems that offer a seamless service that incorporates events management, risk management, environmental considerations, logistics, RSVP management and the marketing of client events, from pre- to post-event.
