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As CEO of 25AM, Andre Steenekamp leads the company's expansion in South Africa's fast-growing digital marketing and advertising space. His 25-year career has seen him work in a range of sales, marketing and management positions for leading traditional and digital publishers and agencies.

Steenekamp was appointed to his current role following the acquisition of a 50%-stake in Acceleration Media by Times Media Limited. He was previously the chief operating officer for Amorphous, having joined the company in 2007.