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Cuan Chelin is Founder/CEO at Super-Brands Group. He is a sport fanatic, helicopter pilot, kite surfer, chartered accountant, entrepreneur.

Chelin's vision and leadership led to the creation of Super-Brands which he then transformed into a focused group, specialising in the distribution and retailing of popular brands in South Africa. As the company's CEO, Chelin built up Super-Brands from an initial team of 8 to over 220 before selling their brand distribution business to a listed Group.

He was featured on the cover of the June 2014 Entrepreneur magazine and continues to grow a remarkable portfolio of leading businesses including South Africa's largest online sports betting website - Sportingbet, a toy retail chain - Toy Kingdom and a Joint Venture with the South African Golf Association to run Handicaps in South Africa - Handicaps Network Africa. He has a proven track record through his leadership, vision and understanding of strategic market issues and his insistence on best business practices. His steadfast belief in empowering people through a unique approach to management has created a company culture that is built on confidence, teamwork and exceeding expectations. Chelin completed his BCOM Honours (cum laude) and earned a Chartered Accountant (South Africa) qualification in 2004 before enrolling with the internationally acclaimed, Edinburgh Business School's MBA program. He also holds a Private Helicopter Pilot's licence and is an avid sportsman. With over 10 years of senior management experience, his previous roles included heading up a consultancy division on business growth at BDO Spencer Steward Inc, as well as CEO of the House of Paint and executive at Chemical Specialities (Pty) Ltd (Chemspec).