Dora Jurd co-founded Innovative Matters, a strategic innovation lab, with Amandine Robin in 2014. The company is dedicated to designing innovative concepts and building consistent brand experiences.
After working in product development for cosmetics, luxury goods and industrial firms in Europe and the USA, she worked as a brand strategist at the TBWA Group in France. She published a book in 2002 on family businesses in France and contributed to the 2015 Brands & Branding edition.