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Heidi Myers
Heidi Myers heads up marketing and communications for Meltwater across Central Europe, the Middle East and Africa. She was formerly managing director of Meltwater San Francisco and opened the Meltwater Wales office as managing director. Meltwater specialises in software for organiations to help master the social business environment and increase online intelligence.
Show profile Hide profileWith more than 15 year's industry experience, Heidi is responsible for growing the Meltwater brand across Europe, Middle East and Asia. Following a degree in ancient history, her first taste of the communications industry was after travelling across Australia and Asia; she secured a job at an advertising agency and quickly knew that she'd found an industry that she wanted to pursue.
However, it wasn't until Heidi found herself singing Son of a Preacher Man by Dusty Springfield, in front of a panel of 15 when applying for her first role at Meltwater that her enthusiasm for digital monitoring took root; "It's not something you expect at your first job interview with a new company; they wanted to get to know me as a person... and I'm glad to say that I got the gig!".
When Heidi joined Meltwater in 2006, she became the company's 16th employee; that figure now stands at over 1000 employees' worldwide. Heidi's dynamic leadership approach started making waves and she grew in strength in line with the Meltwater business, which quickly expanded. Within two years, Heidi had been selected to open the Cardiff Meltwater office as Managing Director, spent a stint stateside at head office in San Francisco and taken on the newly created role, Head of Global Recruitment. By 2012, Heidi had been promoted to her current role.
In terms of the future, Heidi believes that the industry is entering the phase of customer obsession and that the marketing department has an active role to play as they know the most about customers and how they purchase. "The world of digital has changed our role as marketers dramatically, there's no longer a need to ask your customers to fill out surveys or a form, all you need to do is type your brand into social media and you can see what your customers are saying about you".
So what does this successful marketer do outside of work? Heidi enjoys scouting out gems at antique markets, baking, and travelling (she has a personal goal to visit 10 cities that she's never been to before in the next year). "While I am a goal driven person, I don't like to have my five year plan written down - the future can be intimidating, but in the world of marketing and digital, the future is definitely exciting," concludes Heidi.
With more than 15 year's industry experience, Heidi is responsible for growing the Meltwater brand across Europe, Middle East and Asia. Following a degree in ancient history, her first taste of the communications industry was after travelling across Australia and Asia; she secured a job at an advertising agency and quickly knew that she'd found an industry that she wanted to pursue.
However, it wasn't until Heidi found herself singing Son of a Preacher Man by Dusty Springfield, in front of a panel of 15 when applying for her first role at Meltwater that her enthusiasm for digital monitoring took root; "It's not something you expect at your first job interview with a new company; they wanted to get to know me as a person... and I'm glad to say that I got the gig!".
When Heidi joined Meltwater in 2006, she became the company's 16th employee; that figure now stands at over 1000 employees' worldwide. Heidi's dynamic leadership approach started making waves and she grew in strength in line with the Meltwater business, which quickly expanded. Within two years, Heidi had been selected to open the Cardiff Meltwater office as Managing Director, spent a stint stateside at head office in San Francisco and taken on the newly created role, Head of Global Recruitment. By 2012, Heidi had been promoted to her current role.
In terms of the future, Heidi believes that the industry is entering the phase of customer obsession and that the marketing department has an active role to play as they know the most about customers and how they purchase. "The world of digital has changed our role as marketers dramatically, there's no longer a need to ask your customers to fill out surveys or a form, all you need to do is type your brand into social media and you can see what your customers are saying about you".
So what does this successful marketer do outside of work? Heidi enjoys scouting out gems at antique markets, baking, and travelling (she has a personal goal to visit 10 cities that she's never been to before in the next year). "While I am a goal driven person, I don't like to have my five year plan written down - the future can be intimidating, but in the world of marketing and digital, the future is definitely exciting," concludes Heidi.
