Show profile Hide profile

She is passionate about developing this market and encouraging clients to tackle the landscape in fresh news ways, rather than viewing it as a mere extension of their South African territory.

She believes communication must cut through the clutter by speaking to the right audience, at the right time, with the right message. In Africa, where low literacy levels are a reality and mobile device penetration is among the highest in the world, the strategy cannot be cut-and-paste from overseas.

Jacqueline is strongly business-oriented and highly strategic both in communication output and in the way she approaches each project. In East Africa and Mauritius, she has worked as a consultant for clients such as Vodacom Tanzania, Stanbic Bank Tanzania, Coca Cola Tanzania, Vodafone Uganda and political candidates in Kenya.

Prior to establishing Innocomm SA she spent seven years at Idea Engineers (a Pan African full services agency), focusing on telecommunications and technology clients such as BlackBerry, CellC, SEACOM, Plascon, and Sage South Africa to name a few.

Jacqueline has also spent time in the corporate environment, running the public relations for a premier Tsogosun Casino. She started her career as a writer for an investor relations company, working on Avis, The Tourvest Group and Randgold Resources.

Jacqueline is focused on strategic brand development, communication policies and flawless tactical implementation.