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Lara Magnus is one of the founding members of Orange Ink. Having understood the need to establish a communications company that can demonstrate how companies engage in meaningful conversations with their public(s), she opened Orange Ink, together with Meggan Liebenberg, in June 2003. With her focus on client services, Lara ensures that the team at Orange Ink remains focused on client retention and satisfaction. Lara also takes responsibility for overall support of the company's key business opportunities and directly oversees the management of two PR teams within the agency.

Lara holds a BA Communications degree from The University of Johannesburg and has a keen interest in Crisis Communications as a PR discipline. Lara has grown her PR (internal and external) knowledge through the working on leading brands like; KPMG, VISA, DHL, SAP, Mastercard, Microsoft, MTN Business and Hyundai.

On a more personal note, Lara is a mother to two girls, which is where she believes her crisis communications skills come in very handy.