Luise Allemann is a communications specialist with more than 20 years experience in the media and marketing industries including her time as a newspaper and magazine journalist and editor. She founded MediaInk Communications in 2004 with a primary focus on content generation with a subsequent specialisation in PR & social media and has worked with iconic South African brands such as FNB, MTN and Hollard Insurance and most recently @NielsenAfrica and @Sassda_sa.