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Nicolas De Sousa is Marketing Director at Traditional Brands. A master of Marketing and Business Administration with varied international experience within internationally recognized corporations such as Lloyds of London, Buckingham Palace UK, The Tower of London and London Irish RFC adds a clear backing of experience within his favoured fields within retail and marketing, PR management, logistics and finance. Nicolas joined the brand in 2007 adding an alternative to the company's then current approach of which "Old Fashioned" Fish and Chips had so often been comfortable with.

Though the then current formulae for success had been a positive one, strategic research found a varied or alternative approach would benefit the company. Nicolas' roles within the company would be that of new business sales, logistics, marketing, corporate identity and market related strategies. A firm nature grants Nicolas a smooth and stringent form of operations from his departments enabling the franchisor a complete formulae for brand uniformity and representation.