Paul Cook is co-founder and Managing Director of Silvertree Holdings, which builds, invests into and operates disruptive consumer brands, including UCOOK, Faithful to Nature, PriceCheck, Pet Heaven and many more.

Paul holds a PhD in theoretical physics from the California Institute of Technology. Before 2013, he worked as a consultant in McKinsey & Company's Johannesburg and London offices, focused on growth strategy in Africa and the strategic implications of global trends.