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Thomas Oosthuizen is a marketing and brand strategist (www.drthomasbrand.co.za) who focuses on helping clients achieve greater marketing and brand success by spending less, for which he has devised his own methodologies.

He has consulted widely to major companies across Africa and the Middle East. He was involved in the launch of brands such as Emirates, Outsurance and e.tv.

Thomas holds a doctorate in marketing communications and has many years' experience as a marketer and agency owner.

Email him at az.oc.dnarbsamohtrd@samoht, read his blog at brand-blog.drthomasbrand.co.za, follow @drthomasbrand on Twitter and connect on LinkedIn.